Scheduling and posting event updates on social media

Purpose

1.1. Automate scheduling and cross-platform posting of upcoming Abbey events, sermons, or community activities to social media, ensuring timely and consistent outreach, event reminders, and increasing visibility, engagement, and attendance across target audiences.
1.2. Reduce manual work, prevent missed or inconsistent posts, and ensure alignment with Abbey’s outreach calendar and communication goals.
1.3. Integrate physical event schedules, livestream announcements, scripture highlights, charity events, or prayer reminders into multi-platform content flows.

Trigger Conditions

2.1. New event entry (manual/admin input) in Abbey’s calendar (Google Calendar, Microsoft Outlook, or custom CMS).
2.2. Event time meets preset threshold (e.g., 1 week/1 day/1 hour before event).
2.3. Approval process completed (content reviewed by Abbey staff).
2.4. Recurring schedule: weekly, monthly, or on holiday dates.
2.5. Content update in Abbey’s internal document (Google Sheets, Airtable).
2.6. Manual trigger for impromptu announcements.

Platform Variants

3.1. Facebook
• Feature/Setting: Graph API → Endpoint: /{page-id}/feed
• Sample: POST event image & description with scheduled publish time.
3.2. Twitter/X
• Feature/Setting: POST statuses/update (API v2)
• Sample: Configure text & image, schedule with publish_at.
3.3. Instagram
• Feature/Setting: Instagram Graph API → /media, /media_publish
• Sample: Schedule carousel or single images with event hashtags.
3.4. LinkedIn
• Feature/Setting: Share on behalf of organization — POST /ugcPosts
• Sample: Configure rich media posts for Abbey events.
3.5. Pinterest
• Feature/Setting: /v5/pins endpoint
• Sample: Auto-create event pins in “Events” board.
3.6. YouTube
• Feature/Setting: Youtube Data API — Insert liveBroadcast, videos.insert
• Sample: Schedule live sermons, post promo video snippets.
3.7. Google My Business
• Feature/Setting: locations/{locationId}/localPosts
• Sample: Configure “Event” type posts with RSVP.
3.8. TikTok
• Feature/Setting: Direct Post Tool/Business API
• Sample: Push curated event teasers and reminders.
3.9. WhatsApp Business
• Feature/Setting: WhatsApp Business API — Send Message
• Sample: Event broadcast with RSVP options.
3.10. Telegram
• Feature/Setting: Bot API — sendMessage, sendPhoto
• Sample: Post structured event alert in channel/group.
3.11. Slack
• Feature/Setting: chat.scheduleMessage in relevant channel
• Sample: Alert Abbey staff or volunteers about upcoming event.
3.12. Discord
• Feature/Setting: Webhook POST /api/webhooks
• Sample: Push event updates in #events channel.
3.13. Eventbrite
• Feature/Setting: POST /events/{event_id}/broadcast
• Sample: Sync public Abbey event page updates to social.
3.14. Mailchimp
• Feature/Setting: Campaigns API
• Sample: Trigger event update email and cross-post social content.
3.15. Buffer
• Feature/Setting: Buffer API — POST /updates/create
• Sample: Queue multi-platform posts in Abbey’s schedule.
3.16. Hootsuite
• Feature/Setting: POST /messages
• Sample: Orchestrate event content across selected networks.
3.17. Zapier
• Feature/Setting: “Schedule by Zapier” + “Social” actions
• Sample: Automate Abbey calendar → all social endpoints.
3.18. Airtable
• Feature/Setting: trigger on new row → Webhook integration
• Sample: Centralized event entry posts to all configured platforms.
3.19. Google Calendar
• Feature/Setting: Watch event → Webhook
• Sample: On Abbey event, sync post to social channels.
3.20. Microsoft Teams
• Feature/Setting: ScheduleMessage API
• Sample: Notify congregation or groups of imminent events.

Benefits

4.1. Eliminates manual copy-paste repetition for Abbey staff.
4.2. Reduces errors and missed outreach windows.
4.3. Guarantees consistent branding and messaging across all channels.
4.4. Increases event attendance and congregation engagement.
4.5. Allows audit and feedback on digital outreach performance.
4.6. Frees staff time for other ministry and community tasks.