CRM & Guest CommunicationPurpose
1.2. Automates identification of guest clusters for tailored communications, loyalty promotions, last-minute offers, and automated re-engagement via omni-channel communications.
1.3. Ensures all guest data is continuously updated and automatically filtered to enhance personalized marketing outreach and customer retention through automated workflows.
Trigger Conditions
2.2. Automated periodic batch jobs (e.g., nightly or weekly) to refresh segmentation.
2.3. Automated real-time updates when a guest interacts with marketing emails, SMS, app, or web portal.
2.4. Automated API/webhook notifications from partners and integrations when new data points are added.
Platform Variants
• Feature/Setting: Automate segmentation via “Flows” in Process Builder, using custom fields and triggers.
3.2. HubSpot
• Feature/Setting: Automated Smart Lists via “Active Lists” and “Workflows API” to create real-time guest segments.
3.3. Zoho CRM
• Feature/Setting: Automation Rules using “Criteria Filters” and “Segmentation APIs” for guest list building.
3.4. Mailchimp
• Feature/Setting: ‘Segments’ with automated rules using “Audience Filters” and automation triggers (API: Create/List Segment).
3.5. ActiveCampaign
• Feature/Setting: Automates list segmentation with “Conditional Logic” and “Automations API”.
3.6. Klaviyo
• Feature/Setting: Automated “Segment Builder” with properties and event-based triggers via “Segments API”.
3.7. Twilio Segment
• Feature/Setting: Automated audience building with “Personas” module, webhooks, and enrichment pipelines.
3.8. SendGrid
• Feature/Setting: Automates contact segmentation via “Contact List API” to personalize campaign audiences.
3.9. Constant Contact
• Feature/Setting: Automated “Email List Segmentation” via “Contact Management API”.
3.10. Microsoft Dynamics 365
• Feature/Setting: Automates “Marketing Segments” using “Dynamic Segment Rules” and REST API for guest profiles.
3.11. Pipedrive
• Feature/Setting: Automate segmentation using “Filters” in custom fields and “Automations API”.
3.12. Freshsales
• Feature/Setting: Automated segment creation via “Smart Lists” and event-based triggers in workflows.
3.13. Intercom
• Feature/Setting: “Audience Segments” built with automated rules using “Segment API”.
3.14. Marketo
• Feature/Setting: Automated “Smart List” segmentation and “REST API” for dynamic targeting.
3.15. Oracle Eloqua
• Feature/Setting: Automates segmentation in “Segmentation Studio” and “REST API” for dynamic audiences.
3.16. Vbout
• Feature/Setting: “Smart Segments” automated via “Workflow Triggers” and API integration.
3.17. SharpSpring
• Feature/Setting: Automate audience building with “Dynamic Lists” and automation triggers.
3.18. Infusionsoft (Keap)
• Feature/Setting: Automated segmentation rules in “Campaign Builder” using tags and webhooks.
3.19. Iterable
• Feature/Setting: Automated “Dynamic Lists” and API-powered real-time segmentation.
3.20. Braze
• Feature/Setting: “Segments” module with automated, real-time triggers and “User Segmentation API”.
3.21. Moosend
• Feature/Setting: Automates “Custom Segments” using event-triggers and “API Sync”.
3.22. Gmass
• Feature/Setting: Automated list creation using Google Sheets and advanced filters for bulk marketing.
3.23. Snov.io
• Feature/Setting: Automated guest tagging and segmentation rules via “Automations” and “Leads API”.
3.24. Drip
• Feature/Setting: “People Segments” automatically updated with triggers in “Automations”.
Benefits
4.2. Enables automated delivery of personalized marketing, boosting conversion rates and guest loyalty.
4.3. Seamlessly automates data-driven decisions for upselling, cross-selling, and automated follow-up.
4.4. Improves ROI by automatedly focusing marketing resources on high-value guest segments.
4.5. Streamlines guest experience lifecycle by automating timely, relevant communications based on live segmentation data.