Drip email campaigns for new advertisers and lapsed customers

Purpose

1.1. Automate a drip email campaign sequence to nurture and re-engage new advertisers and lapsed customers of a classified ads newspaper publisher.
1.2. Automatedly deliver scheduled educational, promotional, and transactional emails to increase advertiser retention and reactivate dormant accounts.
1.3. Automate segmentation of email lists based on customer status (new/lapsed), campaign engagement, or past ad categories for hyper-targeted automation.
1.4. Automating personalized content, onboarding instructions, incentive offers (discount codes, free listings), and renewal reminders for classified ad customers.
1.5. Integration automation with CRM and publishing systems ensures campaign updates reflect recent behaviors without manual input.

Trigger Conditions

2.1. Automated trigger on creation of new advertiser account or classified ad placement.
2.2. Automatic detection of lapsed customers based on inactivity (e.g., 30/60/90+ days since last ad).
2.3. Trigger campaign automation via CRM status change, website form submission, email bounce, or customer support ticket closure.
2.4. Initiate re-engagement automation when customer unsubscribes/resubscribes or based on a user-defined schedule.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automate tag-based journeys using Customer Journeys API (POST /customer-journeys/trigger-events).
3.2. Salesforce Marketing Cloud
• Feature/Setting: Configure Journey Builder with Data Extensions and Entry Events automation.
3.3. ActiveCampaign
• Feature/Setting: Use Automations builder, trigger: “Subscribes to list” or “Tag added” (POST /api/3/contactAutomations).
3.4. HubSpot
• Feature/Setting: Automate workflows with Enrollment Triggers (POST /automation/v3/workflows).
3.5. SendGrid
• Feature/Setting: Automated drip using Marketing Campaigns API (POST /v3/marketing/singlesends/schedule).
3.6. Constant Contact
• Feature/Setting: Automate-series using Automation Path Builder (POST /contacts/sign_up_form).
3.7. Klaviyo
• Feature/Setting: Flow Triggers based on list membership or metrics events (POST /api/v1/flows/{FLOW_ID}/triggers).
3.8. Zoho Campaigns
• Feature/Setting: Auto-responder with automated workflow triggers; API: (POST /campaigns).
3.9. Pabbly Email Marketing
• Feature/Setting: Set up Drip Automation using trigger rules via API (POST /drip-email/send).
3.10. Campaign Monitor
• Feature/Setting: Automation workflows (POST /automations/create).
3.11. Moosend
• Feature/Setting: Automated workflows; Event-based triggers (POST /workflows).
3.12. GetResponse
• Feature/Setting: Auto-responder and Marketing Automation API (POST /automations/trigger).
3.13. Omnisend
• Feature/Setting: Automation workflows (POST /automation/triggers).
3.14. Customer.io
• Feature/Setting: Automated campaigns; API: trigger broadcast campaign (POST /api/v1/campaigns/trigger).
3.15. FreshMail
• Feature/Setting: Drip automation workflow with API-based triggers (POST /rest/autoresponder).
3.16. Benchmark Email
• Feature/Setting: Automation Pro triggers; API: (POST /v1/email).
3.17. Elastic Email
• Feature/Setting: Automate sequences using campaign endpoint (POST /campaigns).
3.18. Drip
• Feature/Setting: Automated Workflows; Triggers via API (POST /v2/workflows/{WORKFLOW_ID}/triggers).
3.19. Intercom
• Feature/Setting: Automated Series; API: (POST /messages).
3.20. MailerLite
• Feature/Setting: Automation Workflows with triggers (POST /api/v2/campaigns).

Benefits

4.1. Automates customer onboarding, retention, and re-engagement, reducing manual communication workload.
4.2. Automatedly delivers targeted reminders and offers, maximizing classified ad renewal rates.
4.3. Automator ensures consistent customer interaction and personalized engagement.
4.4. Automatable segmentation and analytics track campaign performance and optimize future automations.
4.5. Automation increases advertiser lifetime value, reduces churn, and accelerates classified ad revenue growth.