Purpose
1.2. Enable automating delivery of promotional messages, offers, and event announcements across SMS, email, social, and web at pre-set dates/times.
1.3. Streamline campaign orchestration, reduce human error, and ensure on-time launches of festive menus, loyalty events, or limited deals for Batak Cuisine customers.
Trigger Conditions
2.2. Customer segmentation triggers (birthdays, last visit, or loyalty tier).
2.3. Business rules based on sales performance or low-traffic periods.
2.4. Triggers from reservation systems, order milestones, or external events (e.g., holidays).
Platform Variants
3.1. Twilio SMS
- Feature/Setting: Programmable Messaging API; configure scheduled SMS blast with offer details.
3.2. SendGrid
- Feature/Setting: Marketing Campaigns API; automate promotional email creation and scheduling.
3.3. Mailchimp
- Feature/Setting: Campaign Scheduler; set automator to deliver campaign at planned times to segmented lists.
3.4. Facebook Graph API
- Feature/Setting: /{page-id}/feed endpoint for automatedly posting scheduled menu promotions to restaurant Facebook page.
3.5. Instagram Graph API
- Feature/Setting: /{user-id}/media_publish for automated image post scheduling of Batak cuisine deals.
3.6. WhatsApp Business API
- Feature/Setting: Automated message templates; configure promotional message bursts on scheduled calendar events.
3.7. Google Calendar API
- Feature/Setting: Calendar event triggers; function as automation trigger for campaign launches.
3.8. HubSpot
- Feature/Setting: Workflow automator; schedule email, SMS, and workflow sequence on planned dates.
3.9. Zoho CRM
- Feature/Setting: Campaign automation; set scheduled email deliveries and communication flows.
3.10. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder automation; configure timed message delivery for all campaign channels.
3.11. ActiveCampaign
- Feature/Setting: Automations; schedule and automate multi-step campaigns to different contact segments.
3.12. Slack API
- Feature/Setting: chat.scheduleMessage method; automate posting to team channels for internal campaign alerts.
3.13. Google Ads
- Feature/Setting: Ad Scheduling; automate the start/stop of sponsored campaign flights for Batak Cuisine promotions.
3.14. Shopify
- Feature/Setting: Automated Discount Scheduler; enable/disable special offers tied to campaign calendar.
3.15. Zapier
- Feature/Setting: Schedule and Delay functions; build automations between promotional channels and databases.
3.16. Buffer
- Feature/Setting: Scheduled Posts; automate launch calendar for multi-network campaign posts.
3.17. Discord API
- Feature/Setting: Scheduled messages using bots; announce time-sensitive deals to restaurant communities.
3.18. Telegram Bot API
- Feature/Setting: scheduleMessage in third-party bot builders; automate deal alerts to group chats.
3.19. Klaviyo
- Feature/Setting: Flows; design automated email/SMS flows based on preset restaurant marketing calendar.
3.20. Microsoft Power Automate
- Feature/Setting: Time-triggered flows; automate campaign launch steps across Office 365 products.
3.21. Calendly API
- Feature/Setting: Webhook triggers; automate campaign kickoff pipelines when special event bookings are created.
Benefits
4.2. Automation reduces marketing overhead, increases consistency, and enforces campaign delivery with no manual oversight.
4.3. Improves customer experience with reliably-timed promotions and personalized automated communications.
4.4. Easily scale and reuse automation templates for recurring Batak Cuisine offers and restaurant events.