Customer Communication and RelationshipPurpose
1.2. Enable precise targeting for personalized marketing campaigns (email, SMS, push, social).
1.3. Streamline data gathering and real-time updating of customer segments from multiple sources.
1.4. Ensure segments align to promotions, last-minute deals, loyalty upgrades, or seasonal offers.
1.5. Maintain GDPR and CCPA compliance through automatic opt-in verification and suppression of unsubscribed users.
Trigger Conditions
2.2. Customer status or loyalty tier changes.
2.3. Behavioral data (opens/clicks/site visits) meets threshold.
2.4. Scheduled batch segmentation (e.g., nightly based on new data).
2.5. Manual marketer or sales manager input to refine criteria.
Platform Variants
• Feature: Marketing Cloud – Audience Segments
• Configure: Use Contact Builder to define rules on purchase history; automation triggers on new bookings.
3.2. HubSpot
• Feature: Active Lists and Workflows
• Configure: Lists update on ticket type, loyalty status; trigger marketing workflows for each segment.
3.3. Mailchimp
• Feature: Audience Segmentation
• Configure: API-driven tag updates on purchase; campaign triggers per segment.
3.4. Zoho CRM
• Feature: Segments & Custom Workflows
• Configure: Workflow runs upon new customer entry; custom field criteria select subgroup.
3.5. ActiveCampaign
• Feature: Dynamic List Segmentation
• Configure: Automations activate on ticket activity API webhook.
3.6. Klaviyo
• Feature: Lists & Segments; API Integration
• Configure: Real-time flight purchase insertions feed new users into active segments.
3.7. Segment
• Feature: Personas Audience API
• Configure: Create computed traits for ticket types and sync audiences to ad platforms.
3.8. Microsoft Dynamics 365
• Feature: Marketing Customer Segments
• Configure: Segmentation defined on custom fields, auto-updates via Power Automate.
3.9. Emarsys
• Feature: Smart Segments
• Configure: Predictive rules build segments for loyalty level, booking frequency.
3.10. SendGrid
• Feature: Contact Lists & Segmentation API
• Configure: List API adds/removes users as triggered by booking events.
3.11. Twilio
• Feature: Messaging Segmentation using Notify
• Configure: Tags/segments in Notify API update on CRM event for targeted SMS.
3.12. Oracle Eloqua
• Feature: Segmentation Wizard
• Configure: Rule-based inclusion for fare class, booking source; API triggers updates.
3.13. Adobe Campaign
• Feature: Audience Segments & Workflows
• Configure: Data import + workflow rules to update segments on flight purchase.
3.14. SAP Marketing Cloud
• Feature: Segmentation Models
• Configure: Batch upload or API feed to refresh on every new booking.
3.15. Intercom
• Feature: Smart Segments
• Configure: API pushes custom user properties; rules auto-assign to segments.
3.16. Braze
• Feature: Audience Segmentation API
• Configure: Triggered segment updates on ticket transactions via REST API.
3.17. Iterable
• Feature: Dynamic Lists
• Configure: Data feeds update lists instantly when ticket data changes.
3.18. Freshsales
• Feature: Smart Segmentation
• Configure: Automated assignment to marketing lists on booking confirmation.
3.19. Pipedrive
• Feature: Smart Contact Segmentation
• Configure: Filters update calls based on custom ticket fields.
3.20. Marketo
• Feature: Smart Lists
• Configure: Triggered segmentation on booking source, profile, and engagement.
3.21. Customer.io
• Feature: Segment API
• Configure: API call updates profile segments upon loyalty or booking events.
3.22. AirTable
• Feature: Views & Automation
• Configure: Custom filters auto-sort new entries into predefined segments.
3.23. Facebook Custom Audiences
• Feature: API Sync
• Configure: Segments sync via API with up-to-date ticket purchase audience.
Benefits
4.2. Boosts campaign engagement and ticket sales through personalization.
4.3. Reduces manual effort in list management and compliance risks.
4.4. Ensures marketing messages reflect latest customer status and activity.
4.5. Enhances cross-sell and loyalty program effectiveness.