Loyalty program tracking and automated rewards notifications

Purpose

1.1. Automate loyalty program tracking to streamline monitoring of customer points, tier changes, and eligibility for rewards.
1.2. Deliver tailored notifications via preferred communication channels—SMS, email, push notifications—when members achieve milestones, tier upgrades, expiring points, or receive special promotions.
1.3. Enhance post-booking customer engagement, drive repeat bookings, and maintain brand loyalty by ensuring timely, personalized loyalty communications.

Trigger Conditions

2.1. New flight booking by customer.
2.2. Accumulation of enough miles/points for reward eligibility.
2.3. Scheduled loyalty point/tier review (e.g., monthly).
2.4. Points or rewards approaching expiry date.
2.5. Promotional campaign for loyalty members.
2.6. Customer-tier upgrade or downgrade detected in CRM.

Platform Variants

3.1. Twilio (Programmable SMS, Notify API)
- Feature/Setting: Send SMS when loyalty status changes; Configure SMS template, recipient contact, and trigger via webhook/post-event.
3.2. SendGrid (Transactional Email API)
- Feature/Setting: Automated loyalty email notifications; Template engine for personalized emails, dynamic template data mapping.
3.3. Salesforce (Marketing Cloud Email Studio & Journey Builder)
- Feature/Setting: Journey triggers on tier update or point balance change; Automated, segmented loyalty emails with personalized triggers.
3.4. HubSpot (Workflows/Marketing Emails)
- Feature/Setting: Workflow triggers based on loyalty property changes; Automated personalized email or SMS via third-party integrations.
3.5. Mailchimp (Automations API)
- Feature/Setting: Triggered email series for program milestones/anniversaries; Custom audience filters for loyalty segments.
3.6. ActiveCampaign (Automations/Deals)
- Feature/Setting: Custom automation with email, SMS, and tagging; Points increase triggers reward notifications workflow.
3.7. Intercom (Outbound Messaging API)
- Feature/Setting: Automated in-app or push messages on loyalty events; Configure triggers based on CRM updates/webhooks.
3.8. Microsoft Power Automate (Scheduled/Triggered Flows)
- Feature/Setting: Multi-channel automation for loyalty notifications; CRM/ERP data connector triggers.
3.9. Slack (Incoming Webhooks/Bots)
- Feature/Setting: Alert customer support or send direct loyalty updates within Slack channels or DMs via bot.
3.10. Zendesk (Triggers API & Support Suite)
- Feature/Setting: Automated ticket creation or notification for loyalty events; API integration for customer updates.
3.11. Airship (Push Notification API)
- Feature/Setting: Mobile push notifications on loyalty milestones; Device tokens mapped to loyalty customers.
3.12. Klaviyo (Flows/Segments)
- Feature/Setting: Customer segmentation by points; Flow sends automated multi-channel communications.
3.13. Plivo (SMS API)
- Feature/Setting: Automated loyalty SMS communications; Event-driven API calls for reward notification.
3.14. Oracle Eloqua (Program Canvas)
- Feature/Setting: Multi-step workflows for loyalty communications; Integration with booking system triggers.
3.15. IBM Watson Campaign Automation
- Feature/Setting: Advanced behavioral triggers for contextual loyalty emails and SMS; API hooks for real-time data.
3.16. Braze (Currents API)
- Feature/Setting: Orchestrate personalized cross-channel messaging on loyalty triggers; Segment customers by progress.
3.17. Pipedrive (Workflow Automation)
- Feature/Setting: Loyalty-related CRM field changes trigger notification sequences; Webhook connections.
3.18. Bitrix24 (CRM Workflows and SMS/Email Integration)
- Feature/Setting: Internal automations for points tracking; External messaging for loyalty events.
3.19. Zoho CRM (Automation Rules & Email/SMS Integration)
- Feature/Setting: Workflow runs on loyalty property change, sends triggered communication.
3.20. Google Firebase (Cloud Functions & FCM)
- Feature/Setting: Cloud function watches for database updates, triggers loyalty push/SMS via FCM.
3.21. MessageBird (Flow Builder/SMS API)
- Feature/Setting: Visual workflow for multi-channel loyalty notifications; API endpoint for event-driven triggers.
3.22. Customer.io (Event-triggered Campaigns API)
- Feature/Setting: Automatically sends campaigns based on event data from loyalty system integrations.

Benefits

4.1. Eliminates manual effort in tracking and notifying customers about loyalty status.
4.2. Reduces human error and ensures instant communication.
4.3. Improves customer retention and incentivizes engagement with immediate, personalized feedback.
4.4. Multi-channel flexibility increases reach and engagement.
4.5. Scalable as customer base and program complexity grow.
4.6. Offers robust analytics and tracking for campaign effectiveness and client ROI.