Automated review requests on Google/TripAdvisor/Facebook

Purpose

1.1. Automates sending follow-up messages to customers requesting reviews on platforms like Google, TripAdvisor, and Facebook.
1.2. Streamlines reputation management and enhances customer engagement.
1.3. Standardizes timing of automated review requests post-experience for consistency.
1.4. Automates response collection and directing positive feedback for marketing use, and negative feedback for private resolution.
1.5. Reduces manual follow-up by staff, saves time, and automates customer communication loops.

Trigger Conditions

2.1. Completion of balloon ride booking and ride event is marked as "Completed" in the booking system.
2.2. Automated trigger after invoice payment or experience date+X days.
2.3. Customer status field marked "Reviewed=No".
2.4. Satisfaction survey submitted but no review found.
2.5. Customer opts into communications during booking.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automate sending SMS with review links using programmable SMS API.
• Example: Configure webhook for ride completion to fire Twilio API POST with {customer_phone, review_url}.
3.2. SendGrid
• Feature/Setting: Automates email notifications with dynamic review request templates via SendGrid Marketing Campaigns API.
• Example: Create dynamic template with personalization; trigger API call post-ride.
3.3. Mailgun
• Feature/Setting: Automatable email campaigns using /messages API for review requests.
• Example: Automation workflow calling Mailgun API with tailored content.
3.4. HubSpot
• Feature/Setting: Automated email follow-up through Workflows feature, review link in personalized sequences.
• Example: Configure Workflow to trigger when "Ride Completed" set in CRM.
3.5. ActiveCampaign
• Feature/Setting: Automates review request emails via automated drip campaigns after segment update.
• Example: Enroll contacts in "Post-Experience" automation on tag “Completed”.
3.6. Zapier
• Feature/Setting: Automator for cross-platform workflow, triggers custom SMS, email, or DM with review links.
• Example: Connect app triggers ("Ride Complete") to Google review request action.
3.7. Make (Integromat)
• Feature/Setting: Visual automator connects CRM, booking system, and communication platforms.
• Example: HTTP Module to call review request webhook when new "Completed Event".
3.8. Salesforce
• Feature/Setting: Process Builder automates review requests via email/SMS on custom object "Ride".
• Example: Automation triggers after ride record status set to "Completed".
3.9. Google Apps Script
• Feature/Setting: Automates sending Gmail messages or adding tasks with review request template post-event.
• Example: Script attached to Sheets with rides data triggers email.
3.10. Facebook Messenger API
• Feature/Setting: Automated DM with review link via Send API.
• Example: Triggered messaging sequence on ride status update.
3.11. WhatsApp Business API
• Feature/Setting: Automates WhatsApp messages post-experience, includes review links.
• Example: POST message template using ride ID and customer info.
3.12. Intercom
• Feature/Setting: Automated in-app or email review request using Series or Campaigns.
• Example: Segment ride participants post-experience for automated messages.
3.13. Slack
• Feature/Setting: Notify internal team when a review is posted/needed via Incoming Webhooks.
• Example: Automated bot posts review reminders in team channel after each experience.
3.14. Mailchimp
• Feature/Setting: Email automator (Customer Journey) sends scheduled review requests.
• Example: Triggered by booking system integration for event completion.
3.15. Pipedrive
• Feature/Setting: Automates email task creation on deal “Completed” with review link.
• Example: Workflow Automation to kick off email or integration zap.
3.16. Zoho CRM
• Feature/Setting: Automated workflow rules for sending review invites post-experience.
• Example: Rule triggers email/SMS after “Activity Complete”.
3.17. Typeform
• Feature/Setting: Automates feedback collection and thanks responders with review request template.
• Example: End-Screen redirects to review page upon form completion.
3.18. Freshdesk
• Feature/Setting: Automates follow-up ticket/email after support closed, includes review link for ride guest.
• Example: Workflow set up for “Closed” status triggers email.
3.19. SurveyMonkey
• Feature/Setting: Integrate automated survey responses to embed review link at close of survey.
• Example: Customizable thank-you page with direct review link automator.
3.20. Google Sheets + API Connector
• Feature/Setting: Automates list parsing for customers due for review reminders, scripts send emails/SMSes.
• Example: Scheduled trigger matches today’s completions, API call fires review requests.

Benefits

4.1. Automates the entire post-experience review request process; increases review rates.
4.2. Automation ensures review requests are timely, improving chance of positive feedback.
4.3. Frees staff to focus on operations, reducing manual repetitive tasks.
4.4. Automates tracking of outstanding review invitations for follow-up.
4.5. Standardizes customer experience and automates cross-platform engagement.
4.6. Enables automating sentiment monitoring and resolving issues preemptively.
4.7. Enhances online reputation, automates testimonial gathering for marketing.
4.8. Automation supports multi-channel communication, capturing more customers.
4.9. Facilitates automating reminders and escalation for unresponsive customers.
4.10. Improves efficiency, consistency, and scale with automated review workflows.