Customer loyalty program notifications

Purpose

1.1. Automate the delivery of timely customer loyalty program notifications for enhanced retention and repeat bookings.
1.2. Automates updates for points accrual, tier changes, rewards eligibility, and exclusive offers to canoe and kayak rental customers.
1.3. Ensures automating personalized engagement at relevant moments—after bookings, event participation, or point milestones.
1.4. Automate multi-channel notification delivery across SMS, email, mobile app, and push, driving automatedly higher return visits and brand advocacy.

Trigger Conditions

2.1. Automatedly triggered upon customer earning loyalty points after rental completion.
2.2. Automate notifications when customer enters new loyalty tier (e.g. Silver to Gold).
2.3. Automatedly notify on reaching a rewards threshold or when new offers become available.
2.4. Trigger automator when booking is made, account is updated, or during seasonal promotions.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automate SMS send via Programmable Messaging API; configure triggers for earned points or status upgrades.

3.2. SendGrid
• Feature/Setting: Automate batch or transactional email via SendGrid API using dynamic templates for loyalty updates.

3.3. Mailchimp
• Feature/Setting: Automate journey builder for loyalty milestone announcements via email and SMS integrations.

3.4. HubSpot
• Feature/Setting: Automator workflows for loyalty notifications using workflow triggers and lifecycle stage updates.

3.5. ActiveCampaign
• Feature/Setting: Automate email/SMS sequences with conditional logic based on loyalty data fields.

3.6. Salesforce Marketing Cloud
• Feature/Setting: Automation Studio for loyalty campaigns, Journey Builder, triggered send for SMS and in-app push.

3.7. Braze
• Feature/Setting: Automate cross-channel push, in-app, and email notifications using Connected Content API for loyalty triggers.

3.8. Iterable
• Feature/Setting: Automated campaigns for milestones using workflows tied to loyalty point events.

3.9. Pipedrive
• Feature/Setting: Automate app notifications for loyalty activity via workflow automations.

3.10. Klaviyo
• Feature/Setting: Automator flows for real-time points or tier notifications using custom event triggers.

3.11. WhatsApp Business API
• Feature/Setting: Automate personalized loyalty updates via message templates with booking-linked triggers.

3.12. Pushwoosh
• Feature/Setting: Automate push notifications for reward unlocks or point accrual using campaign scheduling.

3.13. OneSignal
• Feature/Setting: Automate multi-device push and SMS notifications via Segments and Automated Messaging rules.

3.14. Zendesk
• Feature/Setting: Automate ticket or chat-based notifications for loyalty queries and updates using triggers.

3.15. Shopify
• Feature/Setting: Automate email/SMS sends on loyalty events via Shopify Flow and partner loyalty apps API.

3.16. Google Firebase Cloud Messaging
• Feature/Setting: Automate mobile app push notifications on loyalty milestones via Cloud Functions.

3.17. Intercom
• Feature/Setting: Automate in-app bots and message sequences on loyalty trigger events.

3.18. Microsoft Power Automate
• Feature/Setting: Automator to connect loyalty system with communication services; automate notification flows.

3.19. Slack
• Feature/Setting: Automate internal notifications to teams on high-value loyalty customer activities.

3.20. Facebook Messenger Platform
• Feature/Setting: Automate Messenger notifications for loyalty reminders via Send API and triggers.

Benefits

4.1. Automates consistently on-brand, timely loyalty communication with minimal manual effort.
4.2. Increases retention via always-on automated loyalty program engagement.
4.3. Automator reduces operating costs and frees up staff to focus on premium experiences.
4.4. Delivers automatedly higher repeat bookings and customer lifetime value by automating personalized outreach.
4.5. Supports multi-channel automation to meet customers on their preferred notification platform.