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Automated follow-up emails post-tour for feedback and reviews

Purpose

1.1. Automate sending personalized follow-up emails to guests after canoeing/kayaking tours, asking for feedback and reviews.
1.2. Automatedly collect insights via feedback forms for continuous improvement and better customer engagement.
1.3. Incentivize future bookings and referrals by automating thank-you or coupon delivery post-review.
1.4. Ensure every customer experience is captured and responded to with precision through automation.

Trigger Conditions

2.1. Completion of a tour as logged in reservation or booking systems.
2.2. Time-delay automation, e.g., 24 hours post-tour for optimal message timing.
2.3. Customer status change (e.g., “Tour Attended” marked in admin dashboard).
2.4. Payment confirmation triggers for completed bookings.

Platform Variants


3.1. HubSpot
• Feature/Setting: Workflows > Automated Email after “Event Completed” property; configure triggers and templates.

3.2. Zoho CRM
• Feature/Setting: Workflow Rules > After departure date; set “Send Email” action for customer record.

3.3. ActiveCampaign
• Feature/Setting: Automations > “After Date Field” trigger; automate follow-up with conditional branching.

3.4. Mailchimp
• Feature/Setting: Customer Journeys > “Date-Based Trigger”; automate feedback email with customizable journey.

3.5. Constant Contact
• Feature/Setting: Automated Email Series > Event-based email after contact’s event-tag update.

3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder > “Event Complete” trigger automates feedback email sequence.

3.7. Klaviyo
• Feature/Setting: Flows > “Post-Purchase Flow” adjustment for tours; utilize dynamic variables.

3.8. Sendinblue (Brevo)
• Feature/Setting: Automation > “Date Condition” node with transactional campaign.

3.9. Google Workspace (Gmail + Apps Script)
• Feature/Setting: Apps Script automation triggered by Google Sheet row update.

3.10. Microsoft Power Automate (Outlook Integration)
• Feature/Setting: Flow builder > “When an event ends” trigger linked to calendar.

3.11. Intercom
• Feature/Setting: Auto Messages > Event-based triggers for tour end/attendance.

3.12. Twilio SendGrid
• Feature/Setting: Marketing Campaigns API > Automated Send Scheduler; dynamic template assignment.

3.13. Mailgun
• Feature/Setting: Events API > “Delivered Event” triggers feedback request.

3.14. Freshdesk
• Feature/Setting: Automations > Ticket Event triggers informing customer for feedback.

3.15. Zendesk
• Feature/Setting: Triggers > “Ticket Solved” auto-follow-up with feedback template.

3.16. Pipefy
• Feature/Setting: Automate > Post-completion automated emails to requester.

3.17. Pipedrive
• Feature/Setting: Workflow Automation > Activity completed triggers feedback actions.

3.18. Shopify (with booking apps)
• Feature/Setting: Shopify Flow app > Order delivered/fulfilled; triggers review request emails.

3.19. SurveyMonkey
• Feature/Setting: Automate > “Survey Invitation” emailed by API post-event.

3.20. Typeform
• Feature/Setting: Webhooks > Submit respondent data to automated email sender.

3.21. Airtable
• Feature/Setting: Automations > “Record matches conditions” (e.g., event complete).

3.22. Monday.com
• Feature/Setting: Automate > “Status changes to Done” automated email.

3.23. Slack (with integrations)
• Feature/Setting: Workflow Builder > Automated DM to prompt manual feedback request.

3.24. Smartsheet
• Feature/Setting: Automated Workflows > Row status triggers email task.

3.25. ClickSend
• Feature/Setting: Email API > Sends automated feedback campaign post-tour.

Benefits

4.1. Automates collection of customer reviews to boost online reputation.
4.2. Ensures consistent, timely communication via automated flows.
4.3. Increases engagement and retention through automated feedback loops.
4.4. Frees up staff from manual follow-ups, maximizing efficiency with automators.
4.5. Enables scalable and customizable automation for post-tour customer experience.
4.6. Centralizes data collection using various automatable platforms and APIs.
4.7. Enhances brand perception through reliable automated engagement.

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