Customer Communication & EngagementPurpose
1.2 Ensures timely, automated updates through multiple communication channels (SMS, email, social media, push notifications).
1.3 Minimize manual intervention while maximizing reach, trust, and customer satisfaction by automating the process.
Trigger Conditions
2.2 Automated detection of severe weather, local alerts, or logistic issues via APIs.
2.3 Ticketing system modifies the event status or updates records.
Platform Variants
3.1 Twilio SMS
• Feature/Setting: Automated message via Twilio's Programmable SMS API; set webhook event for event status change.
3.2 SendGrid
• Feature/Setting: Use Transactional Templates, connect to SendGrid’s Send Email API to dispatch automated updates.
3.3 Mailchimp
• Feature/Setting: Trigger automation with event-tagged audience segments, utilizing Campaign API for personalized communications.
3.4 Slack
• Feature/Setting: Automate updates to staff via Slack Incoming Webhooks or chat.postMessage API for internal alerts.
3.5 Microsoft Teams
• Feature/Setting: Automate channel announcements with Microsoft Graph API using Teams message endpoint.
3.6 Facebook Messenger
• Feature/Setting: Automate attendee alerts using Messenger Send API for real-time status notifications.
3.7 WhatsApp Business
• Feature/Setting: Automate custom notifications with WhatsApp Business API for direct user communication.
3.8 Discord
• Feature/Setting: Use Discord bot webhook to automate updates to event-focused channels.
3.9 Telegram
• Feature/Setting: Telegram Bot API automates status notifications to public/private groups of attendees.
3.10 Zapier
• Feature/Setting: Automate multi-app workflow using Eventbrite or Google Calendar triggers to drive immediate communication actions.
3.11 Pusher
• Feature/Setting: Automated push notifications to app users via Pusher Notifications API on event change trigger.
3.12 Firebase Cloud Messaging (FCM)
• Feature/Setting: Use FCM API for automated push notification to Android/iOS apps when status updates occur.
3.13 Shopify
• Feature/Setting: Automate e-commerce buyer notifications via Order Notification API for cinema event products.
3.14 Google Calendar
• Feature/Setting: Use Google Calendar API to automate event update invites/notifications to integrated attendees.
3.15 Zoom
• Feature/Setting: Use Zoom Meeting Update API and automated email for hybrid event scenario status updates.
3.16 Microsoft Outlook
• Feature/Setting: Automate calendar update emails to invitees with Graph API on event rescheduling.
3.17 Eventbrite
• Feature/Setting: Automation using Event Update Webhook/API for registered attendee notifications.
3.18 HubSpot
• Feature/Setting: Use Workflow Automation to send dynamic email/SMS to CRM contacts upon event changes.
3.19 Salesforce
• Feature/Setting: Configure Process Builder/Flow or Marketing Cloud Journey for automated contact communications.
3.20 Intercom
• Feature/Setting: Automate in-app and email messaging using Intercom’s Conversations API for customer engagement.
3.21 Airship (Urban Airship)
• Feature/Setting: Automate location-based push notifications with Airship API for contextual, relevant attendee updates.
3.22 Klaviyo
• Feature/Setting: Automated flows triggered by event property updates to deliver SMS and email alerts.
Benefits
4.2 Omnichannel automation increases attendee reach and satisfaction.
4.3 Scalability: Easily handle events of any size with end-to-end workflow automation.
4.4 Consistent messaging automates customer engagement and improves brand trust.
4.5 Automation enables rapid adaptation to frequent weather or logistics changes inherent to outdoor cinema operations.