Purpose
1.2. Strengthen post-interaction relationships, gather feedback, and enhance customer loyalty.
1.3. Acknowledge customer efforts, confirm issue resolution, and offer a channel for further support.
1.4. Standardize follow-up communication, ensure timely responses, and support brand reputation.
Trigger Conditions
2.2. Support case marked as “resolved” in CRM or ticket system.
2.3. Customer provides an email or phone number post-interaction.
2.4. Workflow detects closure status, verified interaction log, or feedback prompt.
Platform Variants
3.1. Salesforce
• Function: Process Builder or Flow Automations
• Setting: Trigger post-case closure, use “Send Email Alert” action with merge fields.
3.2. Zendesk
• Feature: Trigger Automation
• Setting: When ticket status is “Closed”, use “Notify target” action with email or SMS target.
3.3. HubSpot
• Feature: Workflows
• Setting: Trigger on ticket status change, action “Send Email” with personalization tokens.
3.4. Intercom
• Feature: Series Automation
• Setting: Ticket closed event triggers “Send outbound message”.
3.5. Twilio SMS
• API: Messages API
• Setting: Configure “POST /Messages” with dynamic phone and thank-you content.
3.6. SendGrid
• Feature: Marketing Campaigns
• Setting: Automation email send post-list update or API call.
3.7. Freshdesk
• Feature: Automations > Ticket Updates
• Setting: Event “status is resolved”, action “Send Email to requester”.
3.8. Microsoft Power Automate
• Feature: Flow Creation
• Setting: Trigger on CRM case close, action “Send Outlook Email”.
3.9. ServiceNow
• Feature: Flow Designer
• Setting: When incident state is “Resolved”, use “Send Notification” step.
3.10. Mailchimp
• Feature: Customer Journeys
• Setting: Entry “Tag added: interaction complete”, action “Send Email”.
3.11. Slack
• API: Chat PostMessage
• Setting: Use webhook to DM customer or tagged user with thank-you message.
3.12. Google Workspace (Gmail)
• API: Gmail Send
• Setting: Use Apps Script to trigger on CRM update and send custom mail.
3.13. Zoho CRM
• Feature: Workflow Rules
• Setting: On status “Closed Won”, action “Email Notification”.
3.14. ActiveCampaign
• Feature: Automations
• Setting: Trigger on CRM tag added, action “Send Email”.
3.15. Help Scout
• Feature: Workflows
• Setting: On conversation closed, auto-reply “Thank You” note.
3.16. Pipedrive
• Feature: Workflow Automation
• Setting: Post-activity completion, send personalized email.
3.17. Genesys Cloud
• Feature: Architect Flows
• Setting: Trigger on interaction end, use “Send Email” block.
3.18. SAP C4C
• Feature: Workflow Rules
• Setting: Service ticket closed, send template email.
3.19. Front
• Feature: Rules Engine
• Setting: “Conversation resolved”, execute reply action.
3.20. Bitrix24
• Feature: Automation Rules
• Setting: On deal status “Success”, send thank-you via email/SMS.
4. Benefits
4.2. Reduces manual follow-up efforts, saving agent time.
4.3. Ensures consistent, prompt, and personalized customer engagement.
4.4. Encourages positive reviews and actionable feedback for continuous improvement.
4.5. Increases loyalty and likelihood of repeat business among appliance consumers.