Drip campaigns for pre-and post-service engagement

Purpose

 1.1. Automate pre- and post-service messaging for appliance customers to nurture trust, deliver information, and maximize feedback collection.
 1.2. Send timely service reminders, installation tips, care instructions, warranty details, and satisfaction surveys.
 1.3. Encourage reviews, upsells, and offer support channels proactively at key service points to improve retention and reduce support tickets.

Trigger Conditions

 2.1. New service booking confirmation or successful repair/installation event.
 2.2. Service completion status received from technician or internal system.
 2.3. Warranty activation or product registration by customer.
 2.4. Lapse of a defined period post-service (e.g., 7, 30, 60 days).
 2.5. Customer inactivity or non-response to previous engagement.

Platform Variants

 3.1. Twilio SMS
  • Feature/Setting: Configure Message API; trigger with appointment status; automate sequencing of SMS for before/after service.

 3.2. SendGrid
  • Feature/Setting: Configure Marketing Campaigns API; build drip templates and automate sends based on customer status tags.

 3.3. Mailchimp
  • Feature/Setting: Set up Customer Journeys tool; configure triggers as customer field updates (service date, status).

 3.4. HubSpot
  • Feature/Setting: Marketing Automation workflows; configure trigger as ticket status change and schedule sends.

 3.5. Salesforce Marketing Cloud
  • Feature/Setting: Journey Builder; use API Event to trigger specific customer journeys.

 3.6. ActiveCampaign
  • Feature/Setting: Automations; entry trigger as field change or webhook on service event.

 3.7. Klaviyo
  • Feature/Setting: Flows; create event-based triggers linked to custom API inputs for each service milestone.

 3.8. Constant Contact
  • Feature/Setting: Automated Email Series; trigger by adding contact to a segmented list post-service.

 3.9. Intercom
  • Feature/Setting: Series automation using event-based triggers from CRM/webhooks.

 3.10. Zendesk
  • Feature/Setting: Engage campaigns API; trigger on ticket closure and send feedback surveys.

 3.11. Freshdesk
  • Feature/Setting: Automations module; configure event rule to initiate email drip post-resolution.

 3.12. Pipedrive
  • Feature/Setting: Workflow Automations; trigger drip sequences by changing deal stage post-service.

 3.13. Zoho Campaigns
  • Feature/Setting: Autoresponder Series; activate via new contact sync or CRM update API.

 3.14. Microsoft Dynamics 365 Marketing
  • Feature/Setting: Customer journey automation; schedule emails triggered by custom event field (e.g., service completion).

 3.15. Braze
  • Feature/Setting: Canvas Flows; API-triggered messages at user event points.

 3.16. Iterable
  • Feature/Setting: Workflow Studio; trigger on custom event from CRM or appointment system.

 3.17. Customer.io
  • Feature/Setting: Campaigns with event/webhook triggers from service database.

 3.18. MoEngage
  • Feature/Setting: Flows; set up Triggers on custom event inputs for each drip stage.

 3.19. Mailjet
  • Feature/Setting: Transactional Send API; trigger email series based on transaction event.

 3.20. Marketo
  • Feature/Setting: Smart Campaigns; entry criteria based on custom field updates via REST API.

Benefits

 4.1. Ensures customers are informed, reducing support calls and confusion.
 4.2. Drives post-service feedback collection and online reviews.
 4.3. Increases cross-sell/upsell opportunities using timely relevant offers.
 4.4. Improves service satisfaction and long-term loyalty by proactively addressing customer needs.
 4.5. Streamlines communications, reducing manual workload for support teams.