Lost customer win-back campaigns

Purpose

1. Initiate targeted win-back campaigns for lapsed or lost appliance customers to increase repurchase, boost engagement, recover churn, and promote brand loyalty.

2. Use omnichannel automation to contact former customers via SMS, email, phone, and social media at strategic intervals after disengagement.

3. Personalize outreach with offers, surveys, or service incentives based on customer profile, purchase history, and previous feedback.

4. Automate tracking of campaign responses, updating CRM, and triggering further engagement or human intervention as needed.

Trigger Conditions

1. Customer labeled as "lost" based on inactivity for a configured period (e.g., 6 months with no purchases or interactions).

2. Negative post-service survey or request for removal from future marketing but not total opt-out.

3. Detected appliances warranty expiration with no renewal or service engagement.

4. Unsubscribe from newsletter but still with a valid account.

Platform Variants

1. Twilio SMS

• Function: Send SMS win-back messages using Programmable Messaging API.
  
• Sample: Configure API with customer's mobile, message templates, scheduling rules.
  

2. SendGrid

• Function: Automate personalized win-back emails using Dynamic Templates API.
  
• Sample: Set up triggers for lapsed customer segments, dynamic template data.
  

3. Mailchimp

• Function: Use Customer Journey to send automated win-back emails.
  
• Sample: Segment "inactive" list, set journey trigger, configure email templates.
  

4. HubSpot

• Function: Workflow Automation for lapsed leads.
  
• Sample: Set workflow trigger on last interaction date, auto-send offer email, update deal stage.
  

5. Salesforce Marketing Cloud

• Function: Journey Builder for re-engagement.
  
• Sample: Trigger journey on status change; personalize messaging via AMPscript.
  

6. ActiveCampaign

• Function: Automation Workflow for Customer Segments.
  
• Sample: Select 'Hasn't opened in X days' trigger, auto-send reactivation email.
  

7. Zendesk

• Function: Trigger + Macro to email lost ticket customers.
  
• Sample: Automatic email on ticket closed status + inactivity timer.
  

8. Intercom

• Function: Series automation, targeted outbound messaging.
  
• Sample: Define segment "inactives," set delay, automate follow-up.
  

9. Microsoft Power Automate

• Function: Flow to detect CRM inactivity and send Outlook/Teams alerts.
  
• Sample: Trigger on last purchase date, initiate email or task to sales team.
  

10. Freshdesk

• Function: Automations + Scenario Automations for customer re-engagement.
  
• Sample: Trigger when customer rating/survey NPS < threshold, auto-send win-back email.
  

11. Slack

• Function: Incoming webhooks for win-back reminders to support teams.
  
• Sample: Send message to channel when customer enters "lost" status.
  

12. Google Ads

• Function: Customer Match retargeting using email lists.
  
• Sample: Sync lost customers, auto-enroll in win-back ad campaigns.
  

13. Facebook Ads

• Function: Custom Audience automation from lost customer segment.
  
• Sample: Upload list, schedule special offer remarketing campaign.
  

14. Marketo

• Function: Smart Campaigns for lapsed customers.
  
• Sample: Trigger on inactivity, personalize offer, auto-log response.
  

15. Eloqua

• Function: Program Canvas to orchestrate win-back emails.
  
• Sample: Define lost lead program, set email series, analyze engagements.
  

16. Constant Contact

• Function: Automated Email Series for disengagement.
  
• Sample: Trigger on list update, send sequence with exclusive offers.
  

17. Klaviyo

• Function: Flow Autoresponder for lost customer segment.
  
• Sample: Segment by "no order in X days," trigger sequence.
  

18. Gorgias

• Function: Macro + Automation to contact lapsed support users.
  
• Sample: Detect inactivity, auto-send personalized win-back ticket.
  

19. Pipedrive

• Function: Workflow Automation for lost deals.
  
• Sample: Lost status automation, schedule follow-up task/email.
  

20. Zoho CRM

• Function: Conditional Workflow to target lapsed customers.
  
• Sample: Trigger on inactivity, send SMS/email via Zoho Campaigns.
  

Benefits

1. Recovers lost customer revenue and boosts repeat purchases with consistent outreach.

2. Frees support staff from repetitive follow-up tasks by leveraging workflow automation.

3. Enables precise, data-driven segmentation and personalized incentive delivery.

4. Tracks re-engagement success rates; iteratively improves campaigns using analytics.

5. Creates multi-channel opportunities to re-capture attention, increasing campaign reach and effectiveness.