Event invitation emails and RSVPs

Purpose

1.1. Automate sending personalized event invitation emails to potential or existing Infiniti dealer customers for special promotions, launches, or VIP events.
1.2. Automates RSVP collection, tracks responses, and updates CRM or event systems in real time.
1.3. Allows for automated segmentation, follow-up reminders, confirmation emails, and integration with marketing analytics to optimize dealer-hosted automotive events.
1.4. Ensures compliance and branding consistency in all customer-facing event communications by automating approval flows and audit trails.

Trigger Conditions

2.1. Customer added to "Events Invites" segment in dealership CRM.
2.2. New event created in dealership marketing calendar.
2.3. Scheduled campaign launch date/time.
2.4. Manual initiation by marketing staff or automated trigger from customer web portal opt-in.
2.5. Post-purchase or service milestone invokes next automated event invite.

Platform Variants

3.1. Mailchimp
• Feature/Setting: "Campaigns API" — Automate triggering of email campaigns and segment targeting on event creation.
3.2. SendGrid
• Feature/Setting: "Transactional Templates" + "Mail Send API" — Automates event invite content and RSVP response tracking.
3.3. Salesforce
• Feature/Setting: "Marketing Cloud Email Studio" — Automated email journey configuration with RSVP form linkage.
3.4. HubSpot
• Feature/Setting: "Workflows" + "Email Send API" — Automated segmentation and follow-up for event attendees.
3.5. ActiveCampaign
• Feature/Setting: "Automations" — Event email sequences and RSVP status automator.
3.6. Microsoft Outlook 365
• Feature/Setting: "Calendar API" + "Mail API" — Sending calendar invites and logging RSVPs.
3.7. Google Workspace (Gmail, Calendar)
• Feature/Setting: "Gmail API" + "Calendar Events API" — Automated email and RSVP creation for Google users.
3.8. Zoho CRM
• Feature/Setting: "Workflow Automation" + "Email Templates" — Triggers invites and RSVP updates.
3.9. Eventbrite
• Feature/Setting: "Event Creation API" + "Attendee Webhooks" — Automates event set up and monitors responses.
3.10. Twilio SendGrid
• Feature/Setting: "Marketing Campaigns API" — Bulk invitation automation and RSVP response webhook.
3.11. Klaviyo
• Feature/Setting: "Flows" + "Event Trigger" — Automated campaigns based on dealership-defined criteria.
3.12. Constant Contact
• Feature/Setting: "Automated Email Series" — Scheduled event reminders and collective RSVP follow-ups.
3.13. Slack
• Feature/Setting: "Incoming Webhooks" — Notify sales team of new RSVPs automatically.
3.14. Pipedrive
• Feature/Setting: "Workflow Automation" — Notifies reps and logs customer RSVPs.
3.15. Monday.com
• Feature/Setting: "Automations" + "Email Integration" — Tracks invites sent, automates follow-ups.
3.16. Airtable
• Feature/Setting: "Automations" — Tracks invitees and RSVP statuses via automated workflows.
3.17. Intercom
• Feature/Setting: "Outbound Messages API" — Automate personalized event notifications and RSVP capture.
3.18. Drip
• Feature/Setting: "Workflows" + "Campaign Triggers" — Automates multi-touch event invitation sequences.
3.19. Zoho Campaigns
• Feature/Setting: "Autoresponders" — Configure automated reminders for the RSVP deadline.
3.20. Marketo
• Feature/Setting: "Event Programs" + "Smart Campaigns" — Automates invitations, reminders, and RSVP integration in CRM.

Benefits

4.1. Automates repetitive tasks, reducing manual effort and human error across dealership events.
4.2. Automator increases campaign reach and consistency, providing every invitee with a branded, timely message.
4.3. Automated RSVP tracking and CRM integration enables sales and marketing analytics for improved targeting.
4.4. Automatable follow-ups increase attendee conversion rates and page visits to event microsites.
4.5. Automating event communications supports multi-channel engagement—email, calendar, SMS, platform messaging.
4.6. Automates data capture for compliance and KPIs: response rates, open rates, customer engagement.