Automated sharing of promotional offers and discounts

Purpose

1.1. Deliver targeted promotional offers and discounts to customers to increase repeat business and engagement.
1.2. Automate the timely communication of special campaigns, seasonal discounts, loyalty rewards, or limited-time deals.
1.3. Ensure consistent outreach across multiple channels: SMS, email, social media, push notifications.
1.4. Reduce manual communication effort and avoid missed opportunities for customer retention.
1.5. Track customer responses and optimize future campaigns based on performance data.

Trigger Conditions

2.1. Scheduled campaign launch dates (e.g., start of a month or holiday).
2.2. Completion of service or invoice payment.
2.3. Customer inactivity for a set period (e.g., no booking in 6 months).
2.4. Anniversary dates (e.g., customer sign-up anniversary).
2.5. Customer feedback received or high satisfaction ratings.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: SMS Messaging API.
• Sample: Configure message body and recipient list; set trigger via webhook/campaign scheduler.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns Send API.
• Sample: Template-driven email blasts; recipient lists managed through SendGrid contacts.
3.3. Mailchimp
• Feature/Setting: Campaigns API.
• Sample: Configure and schedule promotional campaigns from stored segments.
3.4. ActiveCampaign
• Feature/Setting: Automations with Deals and Email.
• Sample: Trigger on event completion, send targeted offer emails.
3.5. Constant Contact
• Feature/Setting: Email Campaigns API.
• Sample: Schedule campaign on customer segment, insert dynamic offers.
3.6. HubSpot
• Feature/Setting: Workflows with Marketing Emails.
• Sample: Use workflow triggers like last service date, send relevant offer.
3.7. WhatsApp Business API
• Feature/Setting: Template messages.
• Sample: Configure offer template for automated dispatch post-service.
3.8. Facebook Messenger Platform
• Feature/Setting: Messenger Send API.
• Sample: Personalized discount message based on customer action.
3.9. Google Business Messages
• Feature/Setting: Business Messages API.
• Sample: Send event-driven special offers via Google chat.
3.10. Slack
• Feature/Setting: Incoming Webhooks.
• Sample: Post exclusive deals to dedicated customer channels.
3.11. Zendesk
• Feature/Setting: Triggers & Automations.
• Sample: After resolved ticket, send offer email/SMS.
3.12. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder & Email Studio.
• Sample: Start journey on customer touchpoint, send discount triggers.
3.13. Shopify
• Feature/Setting: Discount Codes API & Marketing Automation.
• Sample: Generate coupon and email via automation workflow.
3.14. Klaviyo
• Feature/Setting: Flows & Campaigns.
• Sample: Segment based on purchase or service history, trigger discount flow.
3.15. Zapier
• Feature/Setting: Multi-channel Message Paths.
• Sample: Configuration for sending offers on multiple platforms from CRM event.
3.16. Intercom
• Feature/Setting: Campaigns
• Sample: Automate chat-based special offer after ticket resolution.
3.17. Pipedrive
• Feature/Setting: Workflow Automation.
• Sample: Trigger offer email based on deal stage or closure.
3.18. Marketo
• Feature/Setting: Smart Campaigns.
• Sample: Target past service customers for loyalty offers.
3.19. Viber Business Messages
• Feature/Setting: Viber API - Business Messages.
• Sample: Send rich media promotional messages.
3.20. Telegram Bot API
• Feature/Setting: SendMessage Method.
• Sample: Broadcast discount codes to opted-in customers.

Benefits

4.1. Eliminates manual communication barriers, increasing message consistency.
4.2. Multichannel reach boosts customer engagement rates.
4.3. Triggers ensure offers are relevant, timely, and personalized.
4.4. Automation frees up operational resources for more complex tasks.
4.5. Performance tracking enables data-driven marketing optimizations.
4.6. Enhanced retention and higher conversion from well-timed offers.
4.7. Scalability: effortlessly manage outreach to thousands of customers.