Purpose
1.2. Increase customer retention by keeping products operating at peak performance.
1.3. Reduce service calls and warranty issues via proactive communication.
1.4. Provide value-added follow-up for upselling services or consumables (e.g., filters).
1.5. Position the brand as customer-centric and attentive post-sale.
Trigger Conditions
2.2. Expiry of predefined post-sale interval (e.g., 3, 6, or 12 months).
2.3. Service history update (e.g., prior reminder completed, service recorded).
2.4. Customer opt-in status verified.
Platform variants
3.1. Twilio (SMS)
• Feature/Setting: Programmable SMS API – configure messaging service, schedule with Cron jobs; sample endpoint: POST /Messages with contact, message data.
3.2. SendGrid (email)
• Feature/Setting: Marketing Campaigns API – create autoresponder flow; configure dynamic templates and scheduled triggers.
3.3. WhatsApp Business API
• Feature/Setting: Message templates approval, session messages; schedule via webhook/API; POST to /v1/messages.
3.4. Salesforce
• Feature/Setting: Process Builder/Flow – automate post-sale tasks; use Scheduled Actions to send notifications.
3.5. HubSpot
• Feature/Setting: Workflows – set property-based triggers; configure timed sequences for reminders.
3.6. Zoho CRM
• Feature/Setting: Workflow Rules and Email Alerts – set criteria to trigger service reminders.
3.7. Mailchimp
• Feature/Setting: Customer Journeys – configure time delays and automated email actions.
3.8. ActiveCampaign
• Feature/Setting: Automations – set trigger as post-purchase tag; add wait steps, then automated email/SMS.
3.9. Google Calendar
• Feature/Setting: Calendar API – generate events/invites as service reminders tied to customer records.
3.10. Microsoft Outlook
• Feature/Setting: Graph API – schedule email or calendar reminders to customer via automation.
3.11. Slack
• Feature/Setting: Incoming Webhooks – send internal notifications to service teams for outbound calls.
3.12. Intercom
• Feature/Setting: Series (Automation) – trigger post-purchase messages based on attributes/date.
3.13. Klaviyo
• Feature/Setting: Flows – automate post-purchase follow-ups; use time delays for service cycles.
3.14. Pipedrive
• Feature/Setting: Workflow Automation – set post-deal trigger, automated task/email creation.
3.15. Freshdesk
• Feature/Setting: Automations – trigger reminders as tickets or outbound emails for scheduled servicing.
3.16. Zendesk
• Feature/Setting: Triggers/Automations – set via ticket properties; send follow-up notifications.
3.17. Gmail
• Feature/Setting: Gmail API – schedule and send templated follow-up emails via backend triggers.
3.18. Telegram Bot API
• Feature/Setting: sendMessage endpoint – schedule push notifications to customers via bot.
3.19. Facebook Messenger Platform
• Feature/Setting: Messenger Bots – Scheduled reminders using POST /me/messages after customer opt-in.
3.20. Shopify
• Feature/Setting: Shopify Flow/Notifications API – trigger reminders based on order fulfilment, status, and tags.
3.21. Marketo
• Feature/Setting: Smart Campaigns – automate reminder sequences on custom object triggers.
3.22. Drip
• Feature/Setting: Workflows – automate time-based email/SMS reminders post-purchase.
Benefits
4.2. Reduces missed scheduled maintenance, protecting warranty.
4.3. Lowers inbound support volume through proactive outreach.
4.4. Enables upsell/cross-sell on accessories or services.
4.5. Enhances customer experience with timely, relevant communication.