Automated notification of new models and promotions

Purpose

1. Automate delivery of timely, personalized notifications to customers about new Kawasaki motorcycle models and promotions, maximizing engagement, increasing sales opportunities, and keeping brand awareness high.

2. Automated notification flows ensure consistent, error-free communication across SMS, email, in-app, voice calls, and push, tailored to dealership campaigns and inventory changes.

3. Automating updates reduces manual effort, accelerates dissemination of information, and enables targeting segmented customer groups based on preference and purchasing history.

Trigger Conditions

1. New Kawasaki motorcycle model added to inventory management system.

2. Launch or update of dealership-wide or OEM-led promotions.

3. Time-based triggers (scheduled monthly or quarterly updates).

4. Customer expresses interest in specific categories or subscribes to new model alerts.

5. Automatedly triggered by significant price changes or limited-time offers.

Platform Variants

1. Twilio SMS

• Feature/Setting: Use programmable SMS API; automate sending templated SMS when inventory is updated.
  

2. SendGrid

• Feature/Setting: Automate transactional emails using Marketing Campaigns API; configure 'dynamic transactional templates' for promotions.
  

3. Mailchimp

• Feature/Setting: Automation features; setup RSS-to-email flows for inventory feeds or promotion updates.
  

4. WhatsApp Business API

• Feature/Setting: Automate message templates for new model launches; integrate webhook triggers for timely outreach.
  

5. Facebook Messenger Platform

• Feature/Setting: Use 'Send API'; program flows based on new model data for instant chat-based notifications.
  

6. Slack

• Feature/Setting: Incoming webhooks or bot users; automate posting to #deals or customer channels for internal dealer teams or VIP customers.
  

7. Microsoft Teams

• Feature/Setting: Automate adaptive cards with promotion/model info to selected teams or customer-facing channels.
  

8. HubSpot

• Feature/Setting: Automate marketing emails and workflows; use lists segmentation and "Model Launch" workflow triggers.
  

9. Salesforce Marketing Cloud

• Feature/Setting: Use Journey Builder for automation; trigger journeys on new product records or campaign updates.
  

10. ActiveCampaign

• Feature/Setting: Automate email/SMS via automations, triggers set to inventory system webhooks.
  

11. Viber Business Messages

• Feature/Setting: Automate rich notifications using the Viber API; configure campaign messages for new model alerts.
  

12. Google Firebase Cloud Messaging (FCM)

• Feature/Setting: Automate push notifications to app users for new launches/promotions.
  

13. Apple Push Notification Service (APNS)

• Feature/Setting: Configure automated APNS messages for dealership iOS app users.
  

14. Telegram Bot API

• Feature/Setting: Automate bot to send direct updates; webhook triggered by model/promotion update.
  

15. Zoho CRM

• Feature/Setting: Automate custom workflow rules to email segments or push promo notifications to mobile CRM users.
  

16. Intercom

• Feature/Setting: Automate in-app message campaigns; use event-based triggers for recent inventory changes.
  

17. ClickSend

• Feature/Setting: Automate SMS and email via ClickSend API; configure triggers from dealership ERP or site.
  

18. Pipedrive

• Feature/Setting: Automate activity reminders and customer notes for new models via workflow automation.
  

19. Constant Contact

• Feature/Setting: Automate promotional email flows; sync lists via dealership API.
  

20. Discord

• Feature/Setting: Automate bot posts to dealership or customer servers for launch announcements using webhooks.
  

Benefits

1. Automated notifications maximize timely, consistent communication and reduce manual errors.

2. Automating outreach increases customer engagement and drives faster decision-making.

3. Automation platforms enable instant segmentation, optimizing promotions for targeted groups.

4. Automates follow-up tasks, freeing dealership teams for higher-value customer interactions.

5. Centralizes customer data for more tailored, automated future campaigns.

6. Automation ensures all touchpoints—SMS, email, in-app, chat—are orchestrated seamlessly.

7. Allows for scalable, auto-updating flows as inventory and promotional dynamics shift.