Automated loyalty program management

Purpose

1.1 Automate loyalty program management to increase customer retention, repeat visits, and average order value by providing personalized rewards, birthday offers, and points accrual specific to Azerbaijani cuisine preferences.
1.2 Automates the tracking and redemption of loyalty points for dine-in, takeout, and delivery orders, ensuring seamless, error-free engagement across multiple channels.
1.3 Automates the sending of targeted promotions, tier upgrades, anniversary gifts, and exclusive event invites for VIP customers to foster deeper emotional connection with the restaurant.

Trigger Conditions

2.1 Automate triggers on new order completion (POS or online).
2.2 Automate on customer sign-up or profile update.
2.3 Automate when loyalty points thresholds are reached.
2.4 Automates on customer’s birthday or anniversary.
2.5 Automate negative review received or customer inactivity after 30 days.

Platform Variants

3.1 Square POS API
• Automate: New transaction webhook for customer purchase, reward points, and redemption automation.
3.2 Shopify API
• Automator: Use Orders/Create, Customer/Update, and Script Editor for automated point allocation and rewards.
3.3 Twilio SMS
• Feature: Automates sending reward notifications via programmable SMS using Messaging API.
3.4 SendGrid
• Automate: Send automated reward emails and promotions through Marketing Campaigns API.
3.5 Salesforce Marketing Cloud
• Setting: Journey Builder automates multi-step loyalty journeys based on real-time triggers.
3.6 Zapier
• Automator: Multi-app automation with triggers like new order, points earned, or review left.
3.7 Mailchimp
• Automates customer segmentation and personalized loyalty communication with Automation triggers.
3.8 HubSpot CRM
• API: Automated workflows for customer segmentation, points update, and triggered emails.
3.9 Google Sheets
• Automate: Google Apps Script triggers on row updates to recalculate and sync loyalty status.
3.10 Microsoft Power Automate
• Automator: Flow automates reward data sync between CRM, POS, and marketing tools.
3.11 LoyaltyLion
• API: Automates earn-and-burn points workflows using webhooks and Rewards API.
3.12 Gusto POS
• Automates: Customer purchase event used to trigger reward and status update automations.
3.13 Toast POS
• Setting: Automated loyalty integration for real-time points and offer redemption.
3.14 Clover POS
• Automator: Automates loyalty updates via Clover Rewards API.
3.15 ActiveCampaign
• Automation: Event-based loyalty email and SMS via Automations builder.
3.16 Intercom
• Feature: Automatedly trigger loyalty reminders via chat, email, or push.
3.17 Slack
• Automator: Automate internal notifications using Incoming Webhooks for loyalty milestones.
3.18 Pipedrive
• API: Automates customer milestone logging and deal status for VIPs.
3.19 Facebook Messenger API
• Automates sending loyalty offers and point summaries through Messenger bot.
3.20 Google Calendar
• Automate: Creates automated staff tasks for personalized reward fulfillment via API.
3.21 QuickBooks
• Automates synchronization of customer rewards spend for accounting via API triggers.
3.22 Airtable
• Automation: Script or webhook automates loyalty status update across records.
3.23 Freshdesk
• Loader: Automates opening support tickets for complaints tied to loyalty issues.
3.24 Zendesk
• Automate: Triggers loyalty-related CSAT follow-ups and rewards reissue.

Benefits

4.1 Automates repetitive loyalty tasks, saving staff time and reducing errors.
4.2 Enables automated, omnichannel engagement for higher customer satisfaction.
4.3 Facilitates automated, real-time reward delivery and notification.
4.4 Leverages automation to gather actionable customer insights for targeted campaigns.
4.5 Automates escalation for negative feedback, increasing retention.
4.6 Supports automatedly tracking ROI of loyalty initiatives.
4.7 Ensures automating rewards fosters consistent guest experiences and loyalty.