Customer Engagement and LoyaltyPurpose
1. Automate event notification campaigns to promote special barbecue nights, announce new menu items, and engage customers using various communication channels.
2. Automated campaigns enhance customer engagement and loyalty, driving traffic, repeat visits, and real-time feedback.
3. Reduction in manual workload by centralizing, scheduling, and automating the distribution of event invites and menu updates.
Trigger Conditions
1. New event created in restaurant POS or calendar system.
2. Release of a new menu item in inventory management or menu app.
3. Scheduled marketing campaign dates for special barbecue nights.
4. Customer membership milestone or loyalty tier change, triggering exclusive invite.
5. Seasonal or holiday notification triggers (e.g., barbecue season start).
Platform Variants
1. Twilio SMS
- Feature/Setting: Automated SMS campaign; API endpoint `/Messages` configured to send promotional notifications to customer segments.
2. SendGrid
- Feature/Setting: Automate transactional email with dynamic templates; Use `/mail/send` API with event-driven triggers.
3. Mailchimp
- Feature/Setting: Automated audience journeys; Configure Customer Event triggers to send campaign emails.
4. HubSpot
- Feature/Setting: Marketing Automation Workflow; Trigger email/SMS sequences based on new event properties.
5. Slack
- Feature/Setting: Scheduled announcement through incoming webhook; Automated posts to dedicated customer channel.
6. Microsoft Teams
- Feature/Setting: Automate event notifications using Teams Connector API into marketing channels.
7. Facebook Messenger
- Feature/Setting: Automated bot broadcast via Messenger API; Push event updates to subscribers.
8. WhatsApp Business API
- Feature/Setting: Automated template message campaign using `messages` endpoint for event promos.
9. Google Calendar
- Feature/Setting: Event creation automation via Calendar API; invite customers or notify internal teams.
10. Instagram Graph API
- Feature/Setting: Automated story or post publishing; trigger post on campaign schedule.
11. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder Automation; trigger multi-channel customer journeys upon event activation.
12. ActiveCampaign
- Feature/Setting: Automate event-driven email or SMS via automation builder triggered by tag updates.
13. Zoho CRM
- Feature/Setting: Workflow Automation; configure automated email/sms on event data change.
14. Viber API
- Feature/Setting: Automated Viber notifications to subscribers about barbecue events.
15. Telegram Bot API
- Feature/Setting: Automated broadcast messages; create a bot that pushes event updates.
16. Pipedrive
- Feature/Setting: Automate activity reminders for staff with API; notify about event management tasks.
17. Shopify
- Feature/Setting: Automated Email/SMS with Shopify Flow, triggered by new menu item/product addition.
18. Klaviyo
- Feature/Setting: Event-triggered notification flows; automated email/SMS sequences for special events.
19. Intercom
- Feature/Setting: Automated outbound messages to targeted customer segments for campaign notifications.
20. Google Ads
- Feature/Setting: Schedule ads automation for event promotion using the Google Ads API, triggered by CRM events.
21. Discord Webhooks
- Feature/Setting: Automated event notifications posted directly to customer or fan channels.
Benefits
1. Automation accelerates campaign delivery and maintains consistency in communication.
2. Automating omnichannel notifications increases customer reach and engagement rates.
3. Automates repetitive and manual campaign setup, minimizing human error.
4. Automated reporting and insights for campaign effectiveness analysis.
5. Granular automation allows personalized messages based on customer behaviors or history.
6. Scale event promotion via automation without proportional resource increases.
7. Improves customer retention and loyalty through timely and relevant notifications.