Automated newsletter distribution

Purpose

1. Automate regular and timely newsletter distribution to Berry restaurant patrons to increase loyalty, share menu updates, seasonal promotions, and exclusive offers.

2. Automate personalized content delivery and promotional scheduling based on guest preferences and visit history.

3. Automate feedback capture and integrate survey links to engage with customers’ experiences and improve services.

4. Automate cross-promotion of new berry-themed products, loyalty programs, and community events.

Trigger Conditions

1. Automate newsletter when new subscriber added to CRM or POS email list.

2. Automate scheduled releases (e.g., weekly, bi-monthly) based on campaign calendar.

3. Automate on special events (holidays, berry festivals, new menu launches).

4. Automate after customer interaction touchpoints (reservations, feedback forms).

Platform Variants

1. Mailchimp

• Feature/Setting: Automate campaign scheduling and segment-based mailing using the Campaigns and Audience API.
  
• Configuration: Configure POST /campaigns, automate with dynamic audience segments and automator-driven triggers.
  

2. SendGrid

• Feature/Setting: Automate email delivery via Marketing Campaigns API.
  
• Configuration: Automate POST /v3/marketing/singlesends and link automator trigger to new data from CRM.
  

3. Constant Contact

• Feature/Setting: Automate contact list sync and campaign dispatch with v3 API.
  
• Configuration: Automate POST /emails endpoint for scheduled dispatch, integrate automator logic with contact events.
  

4. ActiveCampaign

• Feature/Setting: Automate contact management and email delivery via Automation Builder.
  
• Configuration: Set automation workflow to trigger on added tag “BerrySubscriber” and launch newsletter automation.
  

5. HubSpot

• Feature/Setting: Automate newsletter workflow with Workflow Automation API.
  
• Configuration: Automate POST /automation/v3/workflows/{id} with structured email content and triggers.
  

6. GetResponse

• Feature/Setting: Automate newsletter drip with Marketing Automation workflows.
  
• Configuration: Create automation workflow “Contact subscribes” to trigger send_newsletter action.
  

7. Klaviyo

• Feature/Setting: Automate campaign flows via Flows API.
  
• Configuration: POST /api/v1/flows to automate personalized newsletter blast when “BerryInterest” segment grows.
  

8. AWeber

• Feature/Setting: Automate campaign broadcasting using Campaigns API.
  
• Configuration: Automate POST /accounts/{accountId}/broadcasts and automate triggers by new events in subscriber list.
  

9. Moosend

• Feature/Setting: Automate campaign sending via Automation Workflows API.
  
• Configuration: Automate trigger “Subscriber joins list” fires POST /campaigns/send.
  

10. Benchmark Email

• Feature/Setting: Automate email follow-ups and newsletter with Automation Pro.
  
• Configuration: Automate sequence when signup form is filled (“Weekly Berry” segment).
  

11. Salesforce Marketing Cloud

• Feature/Setting: Automate customer journeys and campaign sending with Journey Builder API.
  
• Configuration: Automate triggers based on CRM interactions, POST /interaction/v1/... for sending.
  

12. Zoho Campaigns

• Feature/Setting: Automate newsletters using Autoresponder and Workflow API.
  
• Configuration: Automate POST /campaigns, chain to subscriber activity triggers.
  

13. Mailjet

• Feature/Setting: Automate triggered email sending via Send API and contact properties.
  
• Configuration: Automate POST /send and update contact list via API automation rules.
  

14. Amazon SES

• Feature/Setting: Automate bulk send with SendBulkTemplatedEmail API.
  
• Configuration: Automate AWS Lambda trigger when CRM list changes.
  

15. MailerLite

• Feature/Setting: Automate newsletter delivery using Campaign Automation.
  
• Configuration: Trigger POST /api/v2/campaigns/send when schedule criteria met.
  

16. Omnisend

• Feature/Setting: Automate e-marketing flows with Automation Workflow API.
  
• Configuration: Entry point “New Berry Customer” fires newsletter automation flow.
  

17. ConvertKit

• Feature/Setting: Automate broadcast and sequence emails using Automation Rules.
  
• Configuration: Set rule “On tag: BerryLoyalty” → trigger send_newsletter.
  

18. Drip

• Feature/Setting: Automate personalized automations with Campaigns Model API.
  
• Configuration: POST /v2/{account_id}/campaigns to automate weekly sends to segments.
  

19. Campaign Monitor

• Feature/Setting: Automate journeys and transactional newsletters via Automation API.
  
• Configuration: Automate POST /campaigns or update "Customer Joins Berry List" trigger.
  

20. Elastic Email

• Feature/Setting: Automate campaign management using Campaigns API.
  
• Configuration: Automate POST /v2/email/send for each scheduled variant.
  

Benefits

1. Automates timely, consistent, and personalized communication for maximum customer engagement.

2. Automates reduction of manual marketing labor, freeing staff to focus on in-restaurant experiences.

3. Automator-driven segmentation enhances targeting, ensuring berry fans receive relevant updates only.

4. Automates tracking of open/click rates, allowing automated performance feedback loops.

5. Improves loyalty and retention through automated, data-driven campaigns at optimal touchpoints.

6. Automator ensures regulatory compliance by automating unsubscribe and opt-out handling.

7. Automatedly captures new segments, e.g., “Berry Enthusiasts,” for market trend analysis and targeted offers.