Targeted promotions based on purchase history

Purpose

1. Automate the delivery of targeted promotions by analyzing customer purchase history at movie theaters.

2. Automate the segmentation of audiences based on frequency, favorite genres, ticket types, and concession purchases.

3. Automate recommending new releases, loyalty programs, and bundled offers through personalized promotions.

4. Automate retention campaigns for inactive customers and automate upsell/cross-sell campaigns for high-value segments.

5. Automate omnichannel communication by personalizing messages via SMS, email, push notifications, or social ads to increase ticket sales and enhance repeat visitation.

Trigger Conditions

1. Automatedly triggered when a customer completes a purchase.

2. Automated activation based on frequency of visits (e.g., after every 5th visit).

3. Automate when special movie events or premieres are scheduled that match customer interest profile.

4. Automatedly initiate when customer account is inactive for a set period (e.g., 30 days) for win-back campaigns.

5. Automate upon purchasing tickets for specific genres or premium screenings for genre-based promotion.

Platform Variants

1. Twilio SMS

• Feature/Setting: Automate SMS campaign delivery via Twilio Programmable Messaging API; configure webhook to trigger after ticket purchase.
  

2. SendGrid

• Feature/Setting: Automate targeted email deployment through SendGrid Marketing Campaigns API; utilize dynamic templates.
  

3. Mailchimp

• Feature/Setting: Automate customer segmentation and dynamic email via Mailchimp Automation workflows.
  

4. HubSpot

• Feature/Setting: Configure automated workflows in HubSpot to trigger promotions based on CRM purchase data.
  

5. Salesforce Marketing Cloud

• Feature/Setting: Automate personalized journeys using Journey Builder with purchase history triggers.
  

6. ActiveCampaign

• Feature/Setting: Automate campaign sends and dynamic content display via Deals and Automation builder.
  

7. Klaviyo

• Feature/Setting: Automate audience segments synced with point-of-sale or booking systems for targeted outbound flows.
  

8. Braze

• Feature/Setting: Automate multi-channel messaging using Braze Canvas Flows linked to customer actions.
  

9. OneSignal

• Feature/Setting: Automate targeted push notifications using Player Tags API for audience filtering.
  

10. Iterable

• Feature/Setting: Automate cross-channel campaigns with Workflow Studio triggered by event data.
  

11. Segment

• Feature/Setting: Automate purchase event ingestion and audience sync to connected destinations.
  

12. Facebook Ads API

• Feature/Setting: Automate Custom Audience creation and ad triggers from CRM purchase data.
  

13. Google Ads API

• Feature/Setting: Automate remarketing list updates for Google Ads via user purchase signals.
  

14. Slack

• Feature/Setting: Automate internal alerts via Incoming Webhooks when promotions are triggered.
  

15. Zendesk

• Feature/Setting: Automate creation of support tickets when customers engage with a promotion.
  

16. Intercom

• Feature/Setting: Automate in-app message triggers using custom events linked to purchases.
  

17. Shopify

• Feature/Setting: Automate post-purchase promotions sent via Shopify Flow workflows.
  

18. WooCommerce

• Feature/Setting: Automate after-purchase coupon delivery with WooCommerce Automator plugin/API.
  

19. Zapier

• Feature/Setting: Automate cross-platform promotion triggers using Zaps when new purchases are logged.
  

20. Pipedrive

• Feature/Setting: Automate email sequences based on deal/purchase histories with workflows.
  

21. Freshdesk

• Feature/Setting: Automate follow-up ticket or satisfaction survey after promotional redemption.
  

22. MoEngage

• Feature/Setting: Automate push/email/in-app messages using Smart Triggers based on transactions.
  

Benefits

1. Automatedly increases customer lifetime value through highly personalized and relevant outreach.

2. Automates the marketing cycle, reducing manual segmentation and campaign management.

3. Automates omnichannel delivery, improving engagement rate for movie theater events.

4. Automator enhances efficiency by triggering at optimal times based on customer behavior.

5. Automating retention and win-back promotions automates recovery of churned customers.

6. Automation reduces operational costs and boosts promotional ROI through precise targeting.