Customer Engagement and Marketing AutomationsPurpose
1.2. Automates the follow-up process after every completed purchase, prompting customers via their preferred communication channel, improving review conversion rates, and boosting business visibility.
Trigger Conditions
2.2. Triggers after a successful payment confirmation or order fulfillment status marked "complete".
2.3. Automation also supports scheduling delays (e.g., send review request 24 hours post-purchase).
Platform variants
• Feature/Setting: Use Programmable SMS API, configure message template with a Google Review link, set trigger event via order completion webhook.
3.2. SendGrid
• Feature/Setting: Leverage Marketing Campaigns API, deploy automated email on purchase completion, insert Google Review request in email body.
3.3. Mailchimp
• Feature/Setting: Automate post-purchase emails using Customer Journey builder, include unique review link, set entry trigger as purchase completion.
3.4. HubSpot
• Feature/Setting: Automated Workflows, trigger email with review link upon deal closed–won status, personalize with customer details.
3.5. WhatsApp Business API
• Feature/Setting: Send templated post-purchase review message, automate through order event triggers, configure consent management.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder automation, auto-send review request emails after transaction, embed trackable review links.
3.7. ActiveCampaign
• Feature/Setting: Create automated campaign, trigger on e-commerce integration order completion, deliver Google Review message.
3.8. Klaviyo
• Feature/Setting: Automated flow builder, e-commerce event triggers, include review request in email/SMS post-purchase.
3.9. Shopify Flow
• Feature/Setting: Create automated workflow triggered by an order paid event, send review message via preferred channel integration.
3.10. Zoho CRM
• Feature/Setting: Workflow Rules, trigger email/SMS review request when sale is closed, integrate order management app for triggers.
3.11. Intercom
• Feature/Setting: Automated outbound messages, trigger on post-purchase event, deliver review invitation via email/in-app chat.
3.12. Freshdesk
• Feature/Setting: Automation rules, send review request via email/SMS after ticket status is "Resolved" from sales inquiry.
3.13. Pabbly Connect
• Feature/Setting: Automate the flow triggered by new order, send review request using email or SMS action modules.
3.14. Google Chat API
• Feature/Setting: Automatedly send messages with review link via connected apps post-purchase.
3.15. Slack
• Feature/Setting: Configure automation to notify internal teams or directly message customers (if integrated) with review request links on order completion.
3.16. MoEngage
• Feature/Setting: Customer engagement flow, automate push notification or SMS/email with review link after purchase trigger event.
3.17. OneSignal
• Feature/Setting: Automated push notification, set up workflow for post-purchase, embed review request CTA.
3.18. Magento
• Feature/Setting: Automated email triggers via order completion status, embed Google Review request in transactional communications.
3.19. WooCommerce
• Feature/Setting: Order Completed action, send automated review request email/SMS using extensions/plugins.
3.20. Quickwork
• Feature/Setting: Integrate payment/CRM apps, automate review request message on purchase completion trigger.
Benefits
4.2. Reduces manual follow-up, freeing staff time through automated workflows.
4.3. Elevates shop reputation and search engine ranking with a systematic flow of new authentic Google Reviews.
4.4. Provides automatable customer touchpoints, increasing repeat engagement and loyalty.
4.5. Ensures every customer receives a timely post-sale message, automating consistency and coverage.