Personalized discounts and offers based on buying history

Purpose

1.1. Automate the analysis of individual customer purchase histories to generate highly tailored discounts and product offers for repeat and new users at beauty product vending machines.
1.2. Automated delivery of marketing incentives, optimal upselling, and customer retention leveraging past buying behaviors.
1.3. Enable full-cycle automation from data collection through offer deployment, creating an automatable marketing funnel to boost engagement and vending machine revenue.

Trigger Conditions

2.1. Automated trigger on customer authentication or purchase at vending machine.
2.2. Trigger workflows when cumulative spend or specific product purchases reach predefined thresholds.
2.3. Automated periodic evaluation (e.g., weekly) of user transaction logs for dormant or high-value customers.
2.4. Trigger on location-based customer interaction detected via IoT or geofencing APIs.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automated SMS campaigns via Programmable Messaging API; sample: Configure webhook on purchase event to send discount code.
3.2. SendGrid
• Feature/Setting: Automate email offers; sample: Use SendGrid API v3/mail/send to trigger personalized template with user buying data.
3.3. Mailchimp
• Feature/Setting: Automated segmentation and workflow; sample: Use /lists/{list_id}/members API to add user to “beauty loyalty” segment.
3.4. Shopify
• Feature/Setting: Discounts API automation; sample: Create discount via POST /admin/api/discount_codes.json when vending sale occurs.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Automate journeys via Journey Builder API by capturing contact event data and issuing dynamic incentives.
3.6. HubSpot
• Feature/Setting: Workflow automation; sample: Use Deals API and Workflow triggers to send special offer on repeat purchase.
3.7. ActiveCampaign
• Feature/Setting: Automator to trigger email/SMS via automations endpoint on CRM tag update for buying patterns.
3.8. Klaviyo
• Feature/Setting: Trigger Flow on custom event; sample: Use /api/profile-update for individualized promo dispatch.
3.9. Zoho CRM
• Feature/Setting: Automated workflow via Blueprint & API; sample: Auto-generate coupons in Deals workflow for returning customers.
3.10. Slack
• Feature/Setting: Automated DM/in-app notifications; sample: Use chat.postMessage API, trigger on purchase event.
3.11. WhatsApp Business API
• Feature/Setting: Automated WhatsApp offers; sample: Send offer using messages endpoint when user buys certain products.
3.12. Facebook Messenger Platform
• Feature/Setting: Automated message flow; sample: Send API v17.0/send_message on recent vending interaction.
3.13. Google Sheets
• Feature/Setting: Triggered data storage and voucher lookup; sample: Use Sheets API to append transaction, then automatedly compute offer eligibility.
3.14. Airtable
• Feature/Setting: Automate record updates for discounts; sample: Scripting API to calculate and send eligible offers.
3.15. Segment
• Feature/Setting: Automator for real-time events; sample: Track API to push transaction events, trigger Destination Functions for offers.
3.16. Intercom
• Feature/Setting: Automated chat campaign on event property; sample: Use Conversation API for follow-up deals based on buy history.
3.17. Pipedrive
• Feature/Setting: Automate activity or note creation on deal stage change via Automation API, attach offer coupon.
3.18. Zapier
• Feature/Setting: Automator for cross-platform triggers; use Zaps to send discounts based on Google Sheets or CRM updates.
3.19. WooCommerce
• Feature/Setting: Automated coupon creation via REST API; trigger on customer meta update post-vending.
3.20. Microsoft Power Automate
• Feature/Setting: Automate flows between vending CRM and outbound channels; sample: Trigger flow on SharePoint update for offers.
3.21. Google Ads
• Feature/Setting: Automate retargeting on recent purchasers by Customer Match API, presenting exclusive offers.
3.22. Viber Business Messages
• Feature/Setting: Automated discount broadcast; sample: Send transactional message with discount code via Viber API.
3.23. LoyaltyLion
• Feature/Setting: Loyalty rule automation via webhooks and API, instantly rewarding beauty product purchases with a tailored offer.
3.24. Shopify Flow
• Feature/Setting: Automated workflow rules; sample: Configure trigger for order value, automatically issue personalized discounts.
3.25. Yotpo
• Feature/Setting: Loyalty & referral automations; sample: Use Integration API to trigger rewards when purchase matches criteria.

Benefits

4.1. Automates customer loyalty and retention through always-on, customizable offers.
4.2. Enables real-time, automatable engagement responding to customer behavior.
4.3. Automates segmentation, targeting, and reward distribution, reducing manual work.
4.4. Scalable automation provides consistent experience across locations.
4.5. Automatedly maximizes lifetime value by encouraging repeat purchases and cross-sells.
4.6. Automates compliance and messages scheduling, reducing operational risks.
4.7. Integrates advanced analytics with automator logic to enhance personalization accuracy.
4.8. Cultivates customer satisfaction and amplifies revenue through hands-free automation.
4.9. Supports omnichannel marketing, automating delivery across SMS, email, and socials.
4.10. Generates actionable insights for further automating marketing strategies.