Scheduled offers and promotions based on key sales dates

Purpose

1. Scheduled offers and promotions automate targeted marketing to maximize customer engagement and sales during peak sales dates.

2. Automating promotional campaigns ensures timely, personalized outreach for Christmas goods, boosting repeat business and seasonal brand recall.

3. The automation facilitates data-driven segmentation, precise discount timing, and omnichannel reach across SMS, email, push, and social for holiday shoppers.

Trigger Conditions

1. Automated triggers on pre-set calendar sales events (Black Friday, Cyber Monday, Christmas Eve, Boxing Day, etc.).

2. Automatedly activates based on inventory levels or sales drop/rise.

3. Automates launching when analytic thresholds are met (e.g., cart abandonment spikes, low engagement, external weather data, etc.).

Platform Variants

3.1. Twilio SMS

• Feature/Setting: Automate SMS campaign scheduling using Messaging API; sample – configure "sendAt" with promotion date and "body" with offer text.
  

3.2. SendGrid

• Feature/Setting: Automating scheduled email blasts via Marketing Campaigns API; sample – set "send_at" parameter and segment list for Christmas promotions.
  

3.3. Mailchimp

• Feature/Setting: Use Campaign Scheduler to automate batch campaigns; sample – select holiday audience segment, configure "Schedule" with offer time.
  

3.4. Klaviyo

• Feature/Setting: Automates flows via "Scheduled Campaign" for targeted holiday emails/SMS; sample – trigger on key dates for segmented lists.
  

3.5. HubSpot

• Feature/Setting: Workflow automator in Marketing Hub; sample – automate offer emails based on "Event Date" property.
  

3.6. ActiveCampaign

• Feature/Setting: Automate series using "Automations" with date triggers; sample – create "Date based trigger" for holiday offers.
  

3.7. Facebook Ads (Meta for Business)

• Feature/Setting: Automated ad scheduling via "Scheduling" tab in Campaigns API; sample – define promotion window and audience.
  

3.8. Google Ads

• Feature/Setting: Automate start/end dates in "Ad Scheduling"; sample – API "ad_schedule" field with Christmas store offer times.
  

3.9. Shopify

• Feature/Setting: Use "Scheduled Discounts" and Email automations; sample – schedule price rules and configure "Shopify Email" automator.
  

3.10. Salesforce Marketing Cloud

• Feature/Setting: Automate "Journey Builder" for timed offers; sample – entry event by sales calendar date for segmented messaging.
  

3.11. Zapier

• Feature/Setting: Use scheduled triggers to connect offer release to multiple platforms; sample – "Schedule by Zapier" connects to SMS/Email APIs.
  

3.12. Omnisend

• Feature/Setting: Automated campaigns and workflows; sample – segment Christmas shoppers, schedule email/SMS flows.
  

3.13. MoEngage

• Feature/Setting: Automates push and in-app messaging by "Event Trigger"; sample – configure "Scheduled Campaign".
  

3.14. Viber

• Feature/Setting: Scheduled bulk messaging API; sample – set "send_time" for Christmas deals.
  

3.15. WhatsApp Business API

• Feature/Setting: Automation for promotional templates via "message scheduling" with external cron or partner platforms.
  

3.16. Instagram (Meta Graph API)

• Feature/Setting: Automated direct message campaigns or scheduled posts via Graph API; sample – set "publish_time" for posts/offers.
  

3.17. Google Calendar API

• Feature/Setting: Automator monitors calendars and triggers campaign actions; sample – on calendar "event" (e.g., Christmas Sale), trigger workflow.
  

3.18. WooCommerce

• Feature/Setting: Automating scheduled coupons and broadcast emails; sample – set "expiry/start date" for coupons, use "Follow-Ups" extension.
  

3.19. Constant Contact

• Feature/Setting: Schedule campaigns with automator; sample – select "Send Later" for promotion date, automate list segmentation.
  

3.20. Pardot (Salesforce)

• Feature/Setting: Automates drip emails and triggers based on "Prospect Activity" and "Date"; schedule Christmas offers to leads/customers.
  

Benefits

1. Automates precise timing of offers, maximizing engagement on key sales days for seasonal retail.

2. Multichannel automation increases outreach and customer touchpoints.

3. Automated segmentation and workflows personalize marketing at scale.

4. Reduces manual workload through scheduled and event-driven automation.

5. Enhances tracking, efficiency, and campaign performance through reliable automated scheduling.