Automated reminders for abandoned carts

Purpose

1.1. The purpose is to automate reminders for customers who abandon their online carts, boosting order completion rates by automating targeted follow-ups.
1.2. The automation notifies customers via email, SMS, push notifications, or WhatsApp after a cart abandonment, automating timely engagement and personalized offers to recover lost sales in the frituur and fried snacks segment.
1.3. The automation tracks customer activity, detects abandonment events, and triggers automatic outreach campaigns, reducing manual intervention and increasing operational efficiency.

Trigger Conditions

2.1. Cart is filled and checkout not completed in a given timeframe (e.g., 30 minutes, 1 hour).
2.2. Customer provides contact details but closes site or app before payment.
2.3. No activity detected in cart for a preset duration.
2.4. Cart abandonment detected based on unfulfilled items in session data.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automate SMS API; configure automated SMS with promo code after 30 minutes inactivity.
3.2. SendGrid
• Feature/Setting: Automated Email Campaigns API; trigger personalized abandonment reminder emails.
3.3. Mailchimp
• Feature/Setting: Customer Journey Builder; automate follow-up sequences for abandoned cart segments.
3.4. Klaviyo
• Feature/Setting: Flows; automates multi-step abandoned cart recovery emails.
3.5. Shopify
• Feature/Setting: Abandoned Cart Automation; enable built-in automated reminder workflows.
3.6. WooCommerce
• Feature/Setting: Automate cart abandonment emails via extensions using WooCommerce API.
3.7. WhatsApp Business API
• Feature/Setting: Automated Messaging; send cart reminders automatedly via WhatsApp after detecting inactivity.
3.8. Firebase Cloud Messaging
• Feature/Setting: Automated Push Notifications; send real-time automated cart reminders for web/app.
3.9. HubSpot
• Feature/Setting: Automated Workflow; send scheduled emails to inactive carts using HubSpot automation.
3.10. ActiveCampaign
• Feature/Setting: Automator; build automated drip campaign triggered by cart abandonment.
3.11. Zoho CRM
• Feature/Setting: Automated Email Workflow Rules; trigger cart reminder based on lead behavior.
3.12. Pipedrive
• Feature/Setting: Workflow Automations; auto-send follow-up via emails/SMS on abandoned cart events.
3.13. Slack
• Feature/Setting: Incoming Webhooks; automate internal notifications to team for manual intervention.
3.14. Microsoft Teams
• Feature/Setting: Automate push notifications to sales/marketing via Teams bots on abandoned carts.
3.15. Salesforce
• Feature/Setting: Marketing Cloud Journey Builder; create automated abandonment recovery journey.
3.16. Intercom
• Feature/Setting: Automated in-app messages or bot triggers for active/inactive users.
3.17. OneSignal
• Feature/Setting: Automated abandoned cart push campaigns using in-app and web push APIs.
3.18. Customer.io
• Feature/Setting: Automated messaging workflow; send cross-channel messages on abandonment.
3.19. Drip
• Feature/Setting: Automation Builder; implement automated reminders by drip campaigns.
3.20. MoEngage
• Feature/Setting: Automated abandoned cart push/SMS/Email orchestration.
3.21. Zapier
• Feature/Setting: Use ‘Abandoned Cart’ triggers with targeted automated actions for multiple apps.
3.22. Segment
• Feature/Setting: Track/cart abandonment event trigger automating reminders via integrations.

Benefits

4.1. Automates reminder delivery, maximizing conversion rate and sales recovery from abandoned carts.
4.2. Reduces manual follow-up, automating repetitive tasks for efficiency.
4.3. Enables personalized outreach, ensuring automatedly relevant messages.
4.4. Optimizes marketing resources, streamlining the automator process for customer engagement.
4.5. Supports multi-channel communication, automating reach across SMS, Email, and push.
4.6. Enhances operational speed, providing real-time automation and faster customer response.