Customer Engagement & Communication**Purpose**
1.2. Increase response rate with automated, timely outreach.
1.3. Gather insights for operational improvements, safety perception, and satisfaction.
1.4. Build loyalty and proactively address concerns in the Diving recreation sector.
1.5. Integrate feedback data for analytics, reporting, and follow-up actions.
**Trigger Conditions**
2.2. Member check-out or pass scanned at exit.
2.3. Pre-scheduled interval (e.g., 2 hours or 1 day post-visit).
2.4. Event attendance record finalized (e.g., diving class, competition).
**Platform Variants**
3.1. Twilio SMS
- Feature/Setting: SMS API, send custom feedback requests; Configure Message API to deliver unique survey links tied to visit ID.
3.2. SendGrid
- Feature/Setting: Transactional Email API, trigger feedback forms; Configure a Dynamic Template for personalized invites.
3.3. Mailchimp
- Feature/Setting: Audience automation, post-visit journey; Configure Customer Journey, set trigger to post-event attendance.
3.4. SurveyMonkey
- Feature/Setting: Survey API, auto-create and send feedback surveys; Configure Collector with custom properties for each visit.
3.5. Google Forms
- Feature/Setting: Form Pre-fill, Email automation with Google Apps Script; Configure trigger to send a pre-filled form link to visitor email.
3.6. Zendesk
- Feature/Setting: Ticket Automation, CSAT integration; Configure Automation rule to send follow-up satisfaction surveys for each completed event.
3.7. Intercom
- Feature/Setting: Post-Event Messaging, Series automation; Configure Outbound Messages with logic to filter event participants.
3.8. HubSpot
- Feature/Setting: Workflow Automation, Feedback Surveys; Configure workflow to trigger “Customer Feedback Survey” post-check-out.
3.9. Constant Contact
- Feature/Setting: Event Follow-up Automation; Configure Email Automation after event or list activity.
3.10. Salesforce
- Feature/Setting: Flow automation, Survey Invitation Action; Configure Process Builder to send surveys after Visit record update.
3.11. ActiveCampaign
- Feature/Setting: Site Event Triggered Emails, Automation builder; Set up trigger for event completion, send web/email survey link.
3.12. Zoho CRM
- Feature/Setting: Workflow Rules, Survey Integration (Zoho Survey); Trigger “Send Survey” on event custom module update.
3.13. Typeform
- Feature/Setting: Webhook trigger, Hidden Fields API; Configure webhook from event system with pre-filled metadata.
3.14. WhatsApp Business API
- Feature/Setting: Automated message templates, Feedback Button; Automate post-visit message sequence using approved templates.
3.15. Qualtrics
- Feature/Setting: Survey Distribution Automation, Triggered emails; Set up workflow to distribute survey after event status change.
3.16. Microsoft Power Automate
- Feature/Setting: Scheduled flow, Email/Teams message connector; Configure flow for post-event time delay, trigger survey dispatch via connector.
3.17. Slack
- Feature/Setting: Workflow builder, Direct message automation; Configure workflow to DM feedback survey to members after visit.
3.18. Freshdesk
- Feature/Setting: Ticket closure automation, Feedback Form dispatch; Automate feedback survey once event support ticket is solved.
3.19. Monday.com
- Feature/Setting: Custom automation, Email/Survey Integration; Trigger survey send from board status change (“Visit Completed”).
3.20. Klaviyo
- Feature/Setting: Event-based flow, SMS/email survey; Create post-event trigger, automate survey link distribution.
**Benefits**
4.2. Timely insights for Diving pool improvements.
4.3. Reduced manual follow-up workload.
4.4. Early detection of issues, safety or satisfaction gaps.
4.5. Improved customer perception of engagement and care.