Customer Engagement & CommunicationPurpose
1.2. Increase member retention with timely recognition, reward status alerts, upcoming event reminders, and targeted incentives.
1.3. Streamline communication to pool guests, divers, and members using their preferred channels; ensure real-time engagement.
1.4. Sync loyalty program milestones with dynamic offer delivery based on member activity, attendance, or achievements.
Trigger Conditions
2.2. Anniversary of customer membership or guest visit.
2.3. Qualification for a reward threshold or exclusive offer.
2.4. New event, promotion, or performance announced at the pool.
2.5. Member inactivity for a defined period; re-engagement prompt required.
Platform Variants
3.1. Twilio (SMS API)
• Feature/Setting: Automated SMS triggered via messaging API; configure webhook for loyalty events.
3.2. SendGrid (Email API)
• Feature/Setting: Transactional email API set to trigger templated messages; use dynamic substitution tags for personalization.
3.3. Slack (Incoming Webhooks)
• Feature/Setting: Push notifications to specified member or channel for loyalty updates or offers; configure webhook endpoint with pool group logic.
3.4. Microsoft Teams (Connectors)
• Feature/Setting: Auto-post updates to Teams channel dedicated to VIP or loyalty members using webhook URLs from connector settings.
3.5. WhatsApp Business API
• Feature/Setting: Send program updates and exclusive offers directly to member chats; set up approved templates in WhatsApp dashboard.
3.6. Facebook Messenger (Send API)
• Feature/Setting: Broadcast loyalty notifications via page’s Messenger bot; connect to subscription webhook.
3.7. Mailchimp (Transactional Campaigns API)
• Feature/Setting: Trigger automations for segmented lists (e.g., “Active Divers”); dynamic content for personalized rewards.
3.8. HubSpot (Workflows)
• Feature/Setting: Create automated workflow that emails member upon point accrual or offer eligibility; set triggers based on property change.
3.9. Salesforce Marketing Cloud (Journey Builder)
• Feature/Setting: Configure journey trigger for customer reaching loyalty point milestone; send multi-channel notification.
3.10. ActiveCampaign (Automations)
• Feature/Setting: Build automation flows to send emails/SMS on status changes in loyalty tier; configure using goal/action triggers.
3.11. Intercom (Outbound Messages API)
• Feature/Setting: Trigger in-app, email, or push messages on member milestone via Intercom REST API.
3.12. Zendesk (Triggers)
• Feature/Setting: Set triggers to email or text members when ticket is updated with diving achievement/offer status.
3.13. Google Chat (Webhooks)
• Feature/Setting: Send loyalty updates to group discussion spaces; use bot or direct webhook integration for team notifications.
3.14. Telegram Bot API
• Feature/Setting: Deliver program/status messages to individual users or groups; configure via SendMessage endpoint.
3.15. Klaviyo (Flows)
• Feature/Setting: Design flows to email or SMS members on personalized loyalty criteria; link flow triggers to tag changes.
3.16. Zoho CRM (Workflow Rules)
• Feature/Setting: Set workflow to auto-notify clients through email/SMS when loyalty property updates in CRM.
3.17. Shopify (Customer Events API)
• Feature/Setting: Use Webhooks for customer tags/loyalty status to trigger third-party notification workflows.
3.18. Pushwoosh (Push Notifications)
• Feature/Setting: Target mobile app users with instant loyalty updates or exclusive offer alerts via segmentation.
3.19. Viber (Messaging API)
• Feature/Setting: Program sendMessage calls for loyalty program reminders and special event invites.
3.20. Customer.io (Campaigns & Triggers)
• Feature/Setting: Automated campaign triggered by event tracking (e.g., new points earned, reward unlocked); multichannel outputs supported.
Benefits
4.2. Elevates participant retention by immediate recognition of achievements/offers.
4.3. Reduces manual administrative load; all notifications and updates are sent autonomously.
4.4. Enhances value of program by real-time, personalized communication increasing satisfaction and return visits.