Customer Engagement & Communication**Purpose**
1.2. Ensure participants receive accurate, up-to-date notifications via SMS/email for seamless experience, safety, and engagement.
1.3. Automate distribution to reduce staff workload and human error while boosting customer satisfaction and operational transparency.
**Trigger Conditions**
2.2. Unplanned closures (safety or technical issue detected).
2.3. Weather warnings (external weather API alert).
2.4. Schedule changes or special events (manager input in event calendar).
2.5. Direct customer inquiries or opt-in requests.
2.6. Emergency protocols triggered (sensor, fire alarm, or security alert).
**Platform Variants**
3.1. **Twilio (Programmable SMS, Notify API)**
- Feature/Setting: Set up workflow to send SMS via Programmable Messaging; configure Notify for bulk status alerts
- Sample: Trigger Twilio SMS with {facility update message} to user numbers.
3.2. **SendGrid (Mail Send API, Templates)**
- Feature/Setting: Design dynamic email templates; use Mail Send endpoint for real-time notifications
- Sample: POST to /mail/send with {update subject, message, recipient list}.
3.3. **AWS SNS (Simple Notification Service)**
- Feature/Setting: Create SMS/email topic for diving pool updates; configure event-driven triggers
- Sample: PublishMessage to topic “diving_pool_updates”.
3.4. **Mailgun (Messages API)**
- Feature/Setting: Use Messages API to dispatch emails upon update trigger
- Sample: HTTP POST to /messages with alert content.
3.5. **Slack (Incoming Webhooks, Events API)**
- Feature/Setting: Send instant direct messages or channel alerts to staff/registered users
- Sample: POST payload with update text to Webhook URL.
3.6. **Microsoft Teams (Graph API, Connectors)**
- Feature/Setting: Send channel notifications or direct messages for facility updates
- Sample: Graph API /chats/sendActivity with alert text.
3.7. **WhatsApp Business Cloud API**
- Feature/Setting: Message registered users via WhatsApp API on new update
- Sample: POST {message} to /messages endpoint.
3.8. **Google Workspace (Gmail API/Calendar API)**
- Feature/Setting: Auto-send emails or update event descriptions for schedule changes
- Sample: Gmail API send endpoint with update notice.
3.9. **Zendesk (Triggers, Email Notifications)**
- Feature/Setting: Configure triggers for automatic email or SMS notification on support request/ticket update
- Sample: Set action to Send email with current status.
3.10. **ActiveCampaign (Automations)**
- Feature/Setting: Automation workflows to email/SMS subscribers when an update occurs
- Sample: Trigger "Send Email" or "Send SMS" action.
3.11. **Salesforce (Process Builder, Marketing Cloud)**
- Feature/Setting: Set real-time process to push update emails/SMS to contacts
- Sample: Automation fires “Send Email”/“Send SMS” action.
3.12. **HubSpot (Workflows, Sequences)**
- Feature/Setting: Auto-email or text update to contacts in audience list
- Sample: Scheduled workflow triggers upon external webhook input.
3.13. **MessageBird (SMS API, Flow Builder)**
- Feature/Setting: Use SMS API and Flow Builder for update broadcasts
- Sample: POST alert to /messages endpoint.
3.14. **Pipedrive (Workflow Automations, Marketplace Integrations)**
- Feature/Setting: Trigger update messages via email/text when activity is modified
- Sample: Link workflow to send message via API.
3.15. **ClickSend (SMS/Email API)**
- Feature/Setting: Configure API to send SMS/Email on trigger event
- Sample: Send alert using /sms/send or /email/send endpoint.
3.16. **Freshdesk (Automation Rules, Email/SMS Extension)**
- Feature/Setting: Upon ticket creation for pool issue, instantly notify via email/SMS
- Sample: Set “Send Email” action in automation.
3.17. **Moonsend (Automation Campaigns)**
- Feature/Setting: Trigger campaign to all pool members for urgent or scheduled alerts
- Sample: Automation starts when API receives update.
3.18. **OneSignal (Push, SMS, Email API)**
- Feature/Setting: Configure push/SMS/email alerts for mobile/web users
- Sample: Post alert using the create notification endpoint.
3.19. **Intercom (Outbound Messages, Custom Bots)**
- Feature/Setting: Send urgent update to users via chat, email, SMS
- Sample: Bot triggers outbound message.
3.20. **Bitrix24 (Business Process Automation)**
- Feature/Setting: Automate mass SMS/email updates for pool schedule
- Sample: Workflow triggers message action based on CRM events.
3.21. **Plivo (SMS API)**
- Feature/Setting: Send real-time alert via SMS when event is detected
- Sample: POST to /v1/Account/{auth_id}/Message.
3.22. **Infobip (SMS/Email API)**
- Feature/Setting: Push notifications by integrating the API; automated flows
- Sample: Execute /sms/1/text/message endpoint.
**Benefits**
4.2. Reduces manual messaging, minimizing errors and freeing staff.
4.3. Increases engagement and loyalty through timely, proactive information.
4.4. Centralizes and standardizes facility communication for full auditability.
4.5. Enables fast adaptation to operational changes or external risks.