Customer Engagement & CommunicationPurpose
1.2. Schedule, personalize, and broadcast event details to diverse audience segments via multiple communication channels.
1.3. Streamline coordination to minimize manual effort and response lag, integrating RSVP and registration capture.
1.4. Enable targeted follow-up communications and reminders for registered guests, increasing event participation.
Trigger Conditions
2.2. Predefined date/time thresholds (e.g., 2 weeks, 3 days before event).
2.3. Customer opt-in to marketing communications.
2.4. Ticket sales threshold reached (e.g., early-bird, VIP).
2.5. Manual trigger by marketing staff for unscheduled/promotional pushes.
Platform Variants
• Feature: Messaging API
• Setting: Configure API Key, set sender ID, event message template, and recipient data source for SMS scheduling.
3.2. SendGrid
• Feature: Marketing Campaigns
• Setting: Connect email API, arrange contact list, load HTML event invites, automate via campaign trigger.
3.3. Mailchimp
• Feature: Automations
• Setting: Link audience group, configure 'Event Announcement' workflow, personalize subject lines and send times.
3.4. WhatsApp Business API
• Feature: Message Templates
• Setting: Register template, integrate API, set event-specific variables for personalized invites.
3.5. Slack
• Feature: Incoming Webhooks
• Setting: Generate webhook, create message payload with event info, direct to specific channels.
3.6. Facebook Messenger Platform
• Feature: Send API
• Setting: Authenticate page, create event message mechanism, schedule bulk messages to subscribers.
3.7. Microsoft Teams
• Feature: Bot Framework
• Setting: Build and configure bot, subscribe to event triggers, push notifications to teams/channels.
3.8. Constant Contact
• Feature: Email Campaigns
• Setting: Import event audience, set up announcement email, configure send triggers.
3.9. ActiveCampaign
• Feature: Automations
• Setting: Sync contacts, design event campaign flow, enable multi-step notifications.
3.10. Viber
• Feature: Public Account Messages
• Setting: Use broadcasting API, import recipients, send scheduled event messages.
3.11. HubSpot
• Feature: Workflows
• Setting: Use 'Event' property as trigger, automate targeted emails/in-app notifications.
3.12. Salesforce Marketing Cloud
• Feature: Journey Builder
• Setting: Set journey start on calendar update, include multiple channel activities for invites.
3.13. Google Calendar API
• Feature: Event Watch
• Setting: Subscribe to calendar changes, trigger invite email/SMS on new or edited event.
3.14. Eventbrite
• Feature: Attendee Emailing
• Setting: Sync event data, send customized announcement/invites and track open/click.
3.15. Pushbullet
• Feature: Push API
• Setting: Link devices/users, push event invites instantly on publish.
3.16. Telegram Bot
• Feature: sendMessage
• Setting: Register bot, connect event feed, automate push of rich invite cards.
3.17. Zoho Campaigns
• Feature: Autoresponders
• Setting: Set condition on event date, automatic campaign deployment to audience.
3.18. Discord
• Feature: Bot Messages
• Setting: Configure bot, listen for event triggers, push announcements in relevant channels.
3.19. Gmail API
• Feature: Automated Email Draft/Sending
• Setting: OAuth sign-in, draft event emails using templates, auto-send on trigger.
3.20. Webex Teams
• Feature: Bot API
• Setting: Set up bot, monitor event creation, distribute multi-format invites in rooms.
Benefits
4.2. Multi-channel delivery ensures broad reach and convenience.
4.3. Automation saves staff time, reduces manual errors, and supports scalable promotion.
4.4. Personalization enhances recipient response rates and customer loyalty.
4.5. Integrated RSVP data enables real-time attendance insights and proactive follow-up.