Loyalty program reward notifications

Purpose

1.1. Automated loyalty program reward notifications inform customers in real time when they earn points, reach milestones, or unlock new perks at a family fun center, driving engagement, repeated visits, and customer retention.
1.2. Notifications include digital vouchers, exclusive event invites, bonus offers, and reminders about expiring rewards via SMS, email, push notifications, and instant messaging.
1.3. Targeted at both parents and children to ensure the right audience receives age-appropriate rewards and information.

Trigger Conditions

2.1. Customer profile updates with a new points threshold.
2.2. Completion of a qualifying transaction or booking.
2.3. Scheduled review dates for reward status or upcoming expiration of points.
2.4. Manual administrative adjustment to loyalty accounts.
2.5. Integration with event/party bookings that trigger bonus point notifications.
2.6. Achievement of referral-based rewards.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Programmable Messaging API; setup webhook for reward events; sample config: event → webhook triggers SMS template with customer name and reward details.
3.2. SendGrid
• Feature/Setting: Transactional Email API; configure dynamic templates; reward variables auto-populated for instant notification.
3.3. Mailchimp
• Feature/Setting: Customer Journey Builder; trigger emails based on reward status tag updates from CRM.
3.4. Slack
• Feature/Setting: Incoming Webhooks; direct loyalty notifications to internal teams or VIP members.
3.5. Firebase Cloud Messaging
• Feature/Setting: Send push notifications to mobile app users; configure topic for “loyalty-rewards”.
3.6. Facebook Messenger
• Feature/Setting: Messenger Send API; auto-message reward details post-visit.
3.7. WhatsApp Business API
• Feature/Setting: Interactive message templates triggered by loyalty milestones.
3.8. HubSpot
• Feature/Setting: Workflow automation; trigger emails or SMS when reward thresholds met.
3.9. Zoho CRM
• Feature/Setting: Workflow Rules; push notifications or email on loyalty field updates.
3.10. ActiveCampaign
• Feature/Setting: Automations; SMS/email sent upon reaching defined tags in contacts.
3.11. Klaviyo
• Feature/Setting: Flow triggers based on customer property for loyalty level changes.
3.12. Intercom
• Feature/Setting: Custom Bots; send in-app messages for new reward notifications.
3.13. Pusher Beams
• Feature/Setting: Push notification to mobile users on reward triggers.
3.14. OneSignal
• Feature/Setting: Automated messages based on user segments and reward data.
3.15. Microsoft Teams
• Feature/Setting: Connector webhook; internal alert for staff-managed redemption.
3.16. Zendesk
• Feature/Setting: Trigger support email for Tier 1 reward achievement.
3.17. Google Chat
• Feature/Setting: Incoming webhook; instant reward notification for staff or members.
3.18. Viber
• Feature/Setting: Public Account API; send loyalty updates to subscribers.
3.19. Salesforce
• Feature/Setting: Process Builder; automate outbound messages or tasks for loyalty rewards.
3.20. Telegram Bot API
• Feature/Setting: SendMessage triggered upon loyalty action; reply with earned rewards.
3.21. Shopify
• Feature/Setting: Scripted notifications to customers using customer metafields and Flow app.

Benefits

4.1. Accelerated customer engagement through instant, personalized communication.
4.2. Increased return visits and higher transaction volume via reward-driven incentives.
4.3. Reduction in manual administrative workload for loyalty management.
4.4. Enhanced tracking and analytics on notification effectiveness and program participation.
4.5. Improved customer satisfaction and word-of-mouth marketing by consistent recognition.