Promotional campaign scheduling and sending via email and SMS

Purpose

1.1. Schedule and automatically send promotional campaigns via email and SMS to customers of a Family Fun Center.
1.2. Maximize visitor engagement with time-sensitive offers, events, or loyalty programs.
1.3. Streamline communication workflows to improve response rates, bookings, and guest retention.
1.4. Ensure compliant, personalized, and timely outreach aligned with marketing calendars and customer segmentation.

Trigger Conditions

2.1. New event or promotion scheduled in marketing calendar.
2.2. Low attendance forecasts for specific dates/times.
2.3. Customer reaches milestone (e.g., birthday, loyalty tier).
2.4. Customer signs up, purchases ticket, or opts in to communications.
2.5. Periodic scheduling (e.g., biweekly/monthly campaigns).
2.6. Response or non-response to previous campaign (follow-up triggers).

Platform Variants

3.1. Twilio
• Feature/Setting: Programmable Messaging API — Configure 'messages.create()' with custom body, recipient number, and send time.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns — Use '/marketing/singlesends' API for scheduling, content personalization, and recipient segmentation.
3.3. Mailchimp
• Feature/Setting: Campaigns & Automation — Configure 'campaigns.create' endpoint with delivery schedule and segmentation tags.
3.4. ActiveCampaign
• Feature/Setting: Automations — Define email/SMS workflows via automations with timezone and trigger settings.
3.5. HubSpot
• Feature/Setting: Marketing Email API — Schedule emails using 'POST /marketing/v3/emails' and set workflow triggers.
3.6. Klaviyo
• Feature/Setting: Flows — Setup scheduled flow for SMS/email via 'Create Flow' and trigger by event or segment.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder API — Configure Email & SMS touchpoints and schedule via 'POST /interaction/v1/events'.
3.8. Constant Contact
• Feature/Setting: Campaign Scheduler — Use 'POST /emailmarketing/campaigns' with a scheduled timestamp.
3.9. MoEngage
• Feature/Setting: Campaign API — Create campaign with 'POST /campaigns' for SMS/email, set audience and send time.
3.10. Omnisend
• Feature/Setting: Automation Workflows — Schedule SMS/emails via 'POST /campaigns' and workflow triggers.
3.11. Braze
• Feature/Setting: Campaigns API — Use '/campaigns/trigger/send' for scheduled, criteria-based messaging.
3.12. MessageBird
• Feature/Setting: SMS Messaging API — Use 'messages' endpoint with scheduling and recipient group parameters.
3.13. Postmark
• Feature/Setting: Scheduled Email Delivery — Configure 'POST /email/withTemplate' with delivery time.
3.14. GetResponse
• Feature/Setting: Marketing Automation — Create workflows for scheduled SMS/email via 'automation.create'.
3.15. AWeber
• Feature/Setting: Campaign Automations — Setup scheduled broadcasts through API or dashboard automation triggers.
3.16. Mailjet
• Feature/Setting: Send API — Configure 'POST /send' with scheduled date/time and recipient list.
3.17. SMSGlobal
• Feature/Setting: REST SMS API — Use 'POST /sms/send' with scheduled delivery parameter.
3.18. Viber Business Messages
• Feature/Setting: Message Scheduling — Use Viber API for promotional message scheduling to opted-in users.
3.19. Plivo
• Feature/Setting: SMS API — Use 'message' API with scheduling and bulk recipient capabilities.
3.20. Amazon SNS
• Feature/Setting: SMS Publish — Use 'Publish' action with message body, numbers, and scheduling logic.

Benefits

4.1. Saves staff time by automating routine outreach.
4.2. Consistent, timely delivery boosts response and booking rates.
4.3. Enables proactive promotions to fill low-demand periods.
4.4. Increased customer loyalty via personalized, relevant offers.
4.5. Tracks engagement analytics for continuous campaign improvement.
4.6. Reduces risk of manual errors in multi-channel campaigns.
4.7. Enhances customer experience through segmentation, scheduling, and rapid follow-up.