Follow-up emails to new customers with special offers

Purpose

1. Automate the process of sending personalized follow-up emails to new customers in a New Zealand restaurant, boosting engagement, return rates, and cross-selling opportunities.

2. Automatedly deliver special offers, menu highlights, or post-dine surveys to grow loyalty and increase booking frequency.

3. Automating outreach reduces manual workload, ensures consistency, and enables real-time response for high customer satisfaction.

Trigger Conditions

1. Automated trigger upon new customer booking confirmation or meal completion in POS system.

2. Manual batch triggers via CRM import or API integration for segmented campaigns.

3. Conditional triggers such as return visit, specific menu item purchase, or registration to loyalty program can be set for further automation.

Platform variants

3.1. Mailchimp

• Feature/Setting: Automate Audience > Customer Journey Builder; set trigger as “New Audience Member,” template with automated offer content.
  

3.2. SendGrid

• Feature/Setting: Automation > Marketing Campaigns API > POST /campaigns; configure trigger on API event from POS or CRM.
  

3.3. ActiveCampaign

• Feature/Setting: Automations > Start Trigger: Submits Form or Added to List; email sequence with special deals for New Zealand cuisine.
  

3.4. Salesforce Marketing Cloud

• Feature/Setting: Automation Studio > Triggered Sends; API or list event starts automated follow-up journey.
  

3.5. HubSpot

• Feature/Setting: Workflows > Enrollment Trigger: New Contact; configure automated email template with dynamic offer tokens.
  

3.6. Constant Contact

• Feature/Setting: Automated Email Series > Trigger: Contact Added; set up sequence with NZ-themed restaurant offers.
  

3.7. Zoho Campaigns

• Feature/Setting: Autoresponders > Smart Series triggered by new contact via API from restaurant CRM.
  

3.8. Klaviyo

• Feature/Setting: Flows > Trigger: Added to List/Segment; configure automation for post-visit or booking confirmation.
  

3.9. GetResponse

• Feature/Setting: Marketing Automation > Trigger: Subscribed via API; start sequence for follow-up promotions.
  

3.10. Brevo (ex-Sendinblue)

• Feature/Setting: Automation > Entry Point: API Event or Contact Added; send offers after POS updates list.
  

3.11. MailerLite

• Feature/Setting: Automation > Trigger: New Subscriber via API, link to dynamic NZ restaurant offer campaign.
  

3.12. Omnisend

• Feature/Setting: Automations > Trigger: Signup or Purchase; set automated email with NZ cuisine promotion.
  

3.13. ConvertKit

• Feature/Setting: Sequences > Trigger: Subscriber joins form; configure follow-up promotion automation.
  

3.14. Segment

• Feature/Setting: Connections > API trigger when POS creates a new customer; send event to email provider’s automation API.
  

3.15. Pabbly

• Feature/Setting: Workflows > Trigger: New Customer in CRM; auto email via SMTP module.
  

3.16. Elastic Email

• Feature/Setting: Campaigns > API trigger with “contact added” event; schedule automated offer.
  

3.17. Benchmark Email

• Feature/Setting: Automations Pro > Trigger: Contact Added via API; design automation flow for special deal.
  

3.18. Customer.io

• Feature/Setting: Campaigns > Trigger: New Customer API call; automate follow-up sequence.
  

3.19. Moosend

• Feature/Setting: Automation Workflows > Trigger with API on new booking; dynamic offer email automatedly sent.
  

3.20. Mandrill (Mailchimp Transactional)

• Feature/Setting: API > Messages/send-template; automate sending after triggered POS event.
  

3.21. Amazon SES + Lambda

• Feature/Setting: Lambda function event from POS or CRM triggers SES API to automatedly send custom offer emails.
  

3.22. Google Workspace Gmail API

• Feature/Setting: Apps Script or REST API trigger based on Google Sheet update from CRM/POS, automate personalized email.
  

Benefits

1. Automates repetitive follow-up, freeing staff for higher-value restaurant service work.

2. Automated emails enable rapid, consistent engagement—improving customer retention with minimum effort.

3. Automation platforms allow highly targeted, dynamic content, personalizing the guest journey for New Zealand cuisine aficionados.

4. Automating offers and follow-ups maximizes response rates and measurable ROI from each new customer.

5. Easy scalability—automator platforms adapt as the restaurant grows, handling more customer volume 24/7.