Customer Engagement & LoyaltyPurpose
1.2. Boost customer retention, repeat purchases, and loyalty by serving highly relevant offers and deals at the right time.
1.3. Enhance brand perception as attentive to individual tastes, driving positive word-of-mouth and long-term engagement.
Trigger Conditions
2.2. Customer reaches predefined thresholds (e.g., number of orders, spend level, dish preferences).
2.3. Special dates (festivals, birthdays, anniversaries) matching customer data.
2.4. Inactivity detected for specific period (e.g., 30 days without order).
2.5. Launch of new Andhra menu item matching customer past orders.
Platform Variants
• Feature/Setting: Programmable Messaging API; set message body using personalized fields (e.g., "Hi {name}, enjoy 10% off your favorite Gongura Mutton Curry!")
3.2. SendGrid (Email)
• Feature/Setting: Dynamic Templates API; feed customer/order variables into template for custom emails.
3.3. WhatsApp Business API
• Feature/Setting: Message Template API; configure triggers and personalize message content with order-based placeholders.
3.4. Mailchimp
• Feature/Setting: Automated Email Journeys; apply segmentation rules based on order history tags.
3.5. ActiveCampaign
• Feature/Setting: Automations; use ‘if/else’ conditions on order data for selecting which promo to send.
3.6. HubSpot
• Feature/Setting: Workflows; pull contact/order properties for targeted email or SMS workflows.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; define journey entry from order event, personalize promo content block.
3.8. Klaviyo
• Feature/Setting: Flows; use properties like item purchased or last activity date for email/SMS flows.
3.9. MoEngage
• Feature/Setting: Personalized Push Notifications; use user segmentation based on favorite Andhra dishes.
3.10. WebEngage
• Feature/Setting: Journey Designer; configure triggers via CRM sync, segment by dish preference.
3.11. Freshworks CRM
• Feature/Setting: Workflow Automation; set up workflow rules triggered by new order event.
3.12. Zoho CRM
• Feature/Setting: Workflow Rules/API; invoke promotions upon certain order history conditions.
3.13. Microsoft Power Automate
• Feature/Setting: Automated Cloud Flows; connect POS system, set triggers on new orders, send promo via connected channels.
3.14. Google Cloud Functions
• Feature/Setting: HTTP-triggered function to process new order data and call third-party APIs for notification.
3.15. Firebase Cloud Messaging
• Feature/Setting: Topic Messaging; segment based on in-app purchase history, push targeted promos.
3.16. Urban Airship (Airship)
• Feature/Setting: Audience Segments; set up segments by order history and trigger push notifications.
3.17. Braze
• Feature/Setting: Canvas Flows; automate promo send based on user action/inaction in defined time frame.
3.18. Intercom
• Feature/Setting: Series Automation; trigger messages based on custom order attributes.
3.19. Shopify Flow
• Feature/Setting: Workflow triggers; run actions when customer tags (e.g., “Andhra regular”) are placed.
3.20. RazorpayX
• Feature/Setting: Automated Payouts; send cashback or promo credits when certain spend levels are achieved.
3.21. Slack API
• Feature/Setting: Incoming Webhooks; optionally alert staff when high-value customers reach a promo threshold.
3.22. Google Sheets API
• Feature/Setting: Update rows for each order/promo sent; use as interim database for automation triggers if needed.
Benefits
4.2. Increases customer frequency by reminding patrons before they lapse.
4.3. Encourages exploration of Andhra specialties by leveraging individual history.
4.4. Fully automates engagement, reducing manual marketing workload and errors.
4.5. Builds comprehensive data insights for future menu development and strategic campaigns.