Win-back campaigns for inactive customers

Purpose

1.1. Re-engage customers of an Andhra restaurant who have not interacted, visited, or ordered in a specified inactive period.
1.2. Regain lost revenue opportunities by prompting previous patrons to return using targeted incentives.
1.3. Build long-term loyalty and remind customers of the unique Andhra cuisine offerings.
1.4. Monitor and analyze response rates for future campaign refinement.

Trigger Conditions

2.1. Customer has not made a purchase, reservation, or engaged via any platform for X days (e.g., 30/60/90 days).
2.2. Customer unsubscribed or marked as inactive in CRM or loyalty database.
2.3. Retrieval of a negative engagement trend via analytics tool (e.g., reduction in app opens or email clicks).
2.4. Manual flagging by staff or automated inactivity detection script runs.

Platform Variants

1. Twilio SMS

• Feature: Programmable Messaging — Create an SMS flow to send personalized win-back offers.
• Sample config: Configure “Message Service SID,” set inactivity criteria, and use dynamic template variables.

2. SendGrid

• Feature: Marketing Campaigns API — Automated email deployment to a win-back list segment.
• Sample config: Create campaign, connect to “List Unengaged,” schedule recurring sends.

3. Mailchimp

• Feature: Customer Journey Builder — “Trigger: Inactivity Detected,” use dynamic promo content.
• Sample config: Segment filter, campaign template, and trigger automation chain.

4. WhatsApp Business API

• Feature: Message Template — Register win-back message, integrate with inactivity database.
• Sample config: API endpoint, customer contact match, populate dynamic fields.

5. Facebook Messenger API

• Feature: Messenger Platform — Send re-engagement messages using templated flows.
• Sample config: Verify webhook, use “Send API,” automate segmentation.

6. Freshdesk

• Feature: Automations — Trigger outreach ticket for inactive customers.
• Sample config: Time-based rule, assign follow-up action to agent or bot.

7. ActiveCampaign

• Feature: Automation Builder — Use CRM tags to initiate win-back sequence.
• Sample config: Conditional logic, promotional emails, conditional split by meal preference.

8. HubSpot

• Feature: Workflow Automation — Trigger email/SMS based on last activity properties.
• Sample config: List segmentation, email template flow, re-engagement offer field.

9. Zoho CRM

• Feature: Workflow Rules — Inactive contact email/SMS automation.
• Sample config: Criteria setup, integration via webhooks, custom notification.

10. Salesforce Marketing Cloud

• Feature: Journey Builder — Triggered by inactivity event, multi-channel flow.
• Sample config: Entry criteria, dynamic content blocks, A/B split test.

11. Google Ads

• Feature: Customer Match Audiences — Custom win-back ad delivery to lapsed users.
• Sample config: List upload, demographic targeting, ad scheduling.

12. Intercom

• Feature: Series — Trigger “Return to us” campaign for flagged contacts.
• Sample config: Custom event setup, email and Messenger touchpoints.

13. Klaviyo

• Feature: Flows — “Date-based trigger” for lapsed contact re-engagement.
• Sample config: Dynamic offer based on favorite order or past visit.

14. Viber Business Messages

• Feature: Messaging API — Send lapsed user templates with personalized codes.
• Sample config: Message ID, inactivity query, code generator.

15. Slack

• Feature: Workflow Builder — Notify staff of key customers to personally invite back.
• Sample config: Channel notification, inactivity trigger event.

16. Shopify (if relevant for e-commerce orders)

• Feature: Email Marketing — Schedule win-back automation for missed orders.
• Sample config: Customer segment, email sequence template.

17. Segment

• Feature: Personas — Define ‘Inactive Andhra Restaurant Patron’ audience.
• Sample config: Trigger downstream campaigns in email/SMS tools via segment update.

18. Pipedrive

• Feature: Workflow Automation — Set up “re-engage” task for dormant leads.
• Sample config: Condition as “No activity in X days,” trigger email/SMS.

19. Zapier

• Feature: Multi-step Zaps — Automate inactive list monitoring and notify/send campaign.
• Sample config: Database watch, trigger marketing action, filter responses.

20. MoEngage

• Feature: Flows — Journey-based automation for lapsed user engagement.
• Sample config: Behavior-based targeting, push/email templates.

21. Heymarket

• Feature: Text Automation — Create scheduled or trigger-based group texts.
• Sample config: Import inactive contact list, auto-personalize promo message.

Benefits

4.1. Maximizes repeat business without additional customer acquisition cost.
4.2. Automated, consistent follow-up reduces manual staff workload.
4.3. Delivers relevant offers to motivate customer returns, timed to likely re-engagement windows.
4.4. Omni-channel outreach leverages customer-preferred communication methods.
4.5. Data-driven campaign adjustment based on response rates/results analytics.