Cart abandonment reminders for online orders

Purpose

1.1. Automate delivery of reminders to customers who have left items in their online order cart, increasing recovery of potential sales and improving revenue stream for Armenian cuisine restaurants.
1.2. Automator works in background, tracking abandoned carts and launching proactive customer engagement flows.
1.3. Automatedly foster loyalty by reminding customers of unfinished transactions, decreasing lost opportunities.
1.4. Automation uses multi-channel outreach (email, SMS, social, chat) to ensure the message is delivered.

Trigger Conditions

2.1. No checkout/completion action detected within a configurable time from adding last cart item (e.g., 10, 30, or 60 minutes).
2.2. User is logged in or contact details are captured in the session.
2.3. Cart contains at least one item and session is not expired.
2.4. No prior automated reminder sent in last X hours.
2.5. Customer has not opted out of marketing/automation contact.

Platform variants

3.1. Twilio (SMS)
• Feature/Setting: Programmable SMS API; configure trigger to send automated SMS reminder to user’s phone when cart abandonment detected.

3.2. SendGrid (Email)
• Feature/Setting: Mail Send API, Dynamic Templates; automate sending customized reminder emails with cart contents.

3.3. Mailchimp
• Feature/Setting: Automations > Abandoned Cart; link e-commerce store, automate flow with template emails and dynamic cart data.

3.4. ActiveCampaign
• Feature/Setting: Automation builder; “If cart abandoned” trigger automates multi-stage reminders via email/SMS.

3.5. Klaviyo
• Feature/Setting: Flow trigger “Started Checkout”; automates sending personalized emails or SMS with templating.

3.6. Shopify
• Feature/Setting: Automated Abandoned Checkout emails; native or via API for custom automations; schedule and content configurable.

3.7. WooCommerce
• Feature/Setting: AutomateWoo or native cart abandonment features; configure triggers for sending emails/SMS.

3.8. Zapier
• Feature/Setting: E-commerce trigger + email/SMS action; automator linking store platform to outreach channel.

3.9. HubSpot
• Feature/Setting: Workflows > Abandoned Cart Recovery; automate follow-up via email, integrate e-comm tracking.

3.10. Oracle Eloqua
• Feature/Setting: Campaign Canvas for abandoned cart; automate multichannel reminder campaigns.

3.11. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder > Abandoned Cart Email; automate segmentation and personalized outreach.

3.12. Intercom
• Feature/Setting: Automated chat/message trigger when shopping cart activity stalls; automate follow-up in-app or by email.

3.13. Facebook Messenger (Meta API)
• Feature/Setting: Messenger API; automate chat reminders for users that started orders via Facebook/Instagram.

3.14. Google Firebase Cloud Messaging
• Feature/Setting: Automated push notification when user leaves cart on mobile/web; configure by platform.

3.15. Viber Business Messages
• Feature/Setting: Automatedly trigger reminder via Viber business messaging API based on cart activity webhook.

3.16. Slack
• Feature/Setting: Automated bot message for internal team notification (e.g., high-value cart abandoned).

3.17. Segment
• Feature/Setting: Event trigger on cart abandon; send data to multiple marketing tools for automation.

3.18. Amazon SES (Email)
• Feature/Setting: Automated email send pipeline for custom templates on email infrastructure.

3.19. Braze
• Feature/Setting: Behavioral trigger for abandoned cart, automates outreach via in-app, email, SMS, or push.

3.20. Pipedrive
• Feature/Setting: Workflow automation pipeline; send reminders through email/SMS integrations upon detected event.

3.21. Postmark
• Feature/Setting: Triggers API for timely transactional email reminders with dynamic product data.

3.22. Customer.io
• Feature/Setting: Automated workflow; detects cart abandon event for personalized multi-step re-engagement.

3.23. MessageBird
• Feature/Setting: Automate outbound notifications on WhatsApp, SMS, Messenger using chat API and webhook triggers.

3.24. Freshworks
• Feature/Setting: CRM/Marketing automation workflow; abandoned cart event initiates reminder via selected communication channel.

Benefits

4.1. Automated increases in conversion rates from recovered sales, maximizing Armenian restaurant profit margin.
4.2. Automation reinforces brand in customer memory without manual intervention, raising loyalty and repeat orders.
4.3. Reduces staff effort in customer follow-ups, automating engagement and enhancing experience.
4.4. Automated campaigns provide analytic feedback for continuous improvement in marketing strategies.
4.5. Enables multi-channel automatable follow-up, meeting customers in their preferred digital spaces.