SMS/email alerts for special events or new menu items

Purpose

1.1. Automate SMS/email alerts to notify customers about special events, holiday menus, chef’s table nights, or new menu items, driving higher engagement and automating customer retention for Armenian restaurants.
1.2. Streamline and automate announcement workflows, automating both mass and personalized messages that improve cross-promotion.
1.3. Automatically expand reach with minimal manual intervention, automating frequent, relevant updates aligning with restaurant marketing calendar.

Trigger Conditions

2.1. Automatedly trigger on calendar event (scheduled event, menu launch).
2.2. Automate on manual trigger by manager for unscheduled/new events.
2.3. Trigger via automation when menu database is updated or POS records new item.
2.4. Automate filtering by customer preferences or segmented tags (VIP, vegetarian, Armenian cuisine lovers).

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Programmable Messaging API — automate to send SMS on event-driven triggers using message templates.
• Config: Webhook triggers with event payloads containing event/menu info.
3.2. SendGrid
• Feature/Setting: Email API v3 — automate emails for special event segments; dynamic templates using merge fields.
• Config: Schedule messages using batch_id; event-driven triggers via API.
3.3. Mailgun
• Feature/Setting: Messages API — automate email notifications per segment with rule-based routing.
• Config: Use recipient variables to personalize emails; automated sending from CRM triggers.
3.4. Plivo
• Feature/Setting: SMS API — automate bulk SMS for promotions/events.
• Config: Message scheduling endpoints, with automation to send via webhooks or scheduled jobs.
3.5. Vonage (Nexmo)
• Feature/Setting: SMS API — automating localized event alerts.
• Config: Automated sender ID, message triggers by restaurant CRM webhook integration.
3.6. Amazon SES
• Feature/Setting: SendEmail API — automate HTML event/menu alerts for engaged segments.
• Config: Automation via Lambda trigger or scheduled CloudWatch events.
3.7. Amazon SNS
• Feature/Setting: Publish API — automates SMS and push notifications for menu updates.
• Config: Topic-based targeting; automatedly invoke on data updates.
3.8. Brevo (ex-Sendinblue)
• Feature/Setting: Transactional Email/SMS API — automate campaigns with trigger rules.
• Config: Template-based automation, segment-triggered sending.
3.9. ActiveCampaign
• Feature/Setting: Automation Builder — automates customer journeys for new menu/events.
• Config: Event-triggered email/sms via API actions in automator.
3.10. Klaviyo
• Feature/Setting: Flows — automates sending based on integration with reservation/menu apps.
• Config: Automated trigger flows for menu item tags.
3.11. MoEngage
• Feature/Setting: SMS/Email Campaign Automation — automate via journey triggers.
• Config: Automatedly fetch customer data, segment sends by preferences.
3.12. HubSpot
• Feature/Setting: Workflow Automations — automates menu alert sequences for loyalty program members.
• Config: CRM event triggers for special occasion alerts.
3.13. Customer.io
• Feature/Setting: Automated Messaging — automation sends triggered by API/customer action.
• Config: Automated event/attribute-based audiences.
3.14. MessageBird
• Feature/Setting: Flow Builder — automates SMS/email from event webhooks.
• Config: Drag-and-drop automation for real-time alerts.
3.15. WebEngage
• Feature/Setting: Journey Designer — automating event-driven messages to loyalty customers.
• Config: Real-time data integration for new menu notifications.
3.16. Zapier
• Feature/Setting: Multi-App Automations — automate sending using SMS/email action steps.
• Config: Triggers from G-Sheets/POS/database changes.
3.17. Slack
• Feature/Setting: Automated reminders/broadcasts — automate internal team alerts before public events.
• Config: Scheduled workflows for manager confirmations.
3.18. Mailchimp
• Feature/Setting: Email Automation — automate based on signup or event-based triggers.
• Config: RSS-to-email automator with menu updates feed.
3.19. WhatsApp Business API
• Feature/Setting: Template Messaging — automates mass WhatsApp alerts for targeted events.
• Config: Automatedly triggered via backend integration.
3.20. OneSignal
• Feature/Setting: Automated SMS/email/push notifications — automates multi-channel engagement for event promos.
• Config: Tag-based segments, real-time automation on event insert.

Benefits

4.1. Increases event attendance and menu item awareness through automation.
4.2. Automates personalized customer engagement and loyalty loop.
4.3. Reduces manual workload, enabling staff to focus on hospitality.
4.4. Automator ensures timely, consistent communication for every campaign.
4.5. Automation improves response rates and maximizes campaign ROI for Armenian restaurants.