Lost customer win-back campaigns

Purpose

1.1. Automate and optimize re-engagement of lost customers for a Spanish Grill restaurant, targeting individuals who have not visited or ordered in a defined timeframe, leveraging digital communication and loyalty automation systems.
1.2. Restore customer relationships automatically, regain interest, and recover revenue by triggering tailored campaigns—via SMS, email, push, or ads—based on inactivity signals captured from POS/CRM or online data streams.
1.3. Automate multi-channel outreach offering incentives (discount codes, exclusive offers) or personalized invitations to regrow loyalty and increase frequency of visits, specifically designed for Food & Beverage: Grill sector.

Trigger Conditions

2.1. Customer absent from purchases or reservations for a pre-set period (e.g., 30/60/90 days).
2.2. No response to previous marketing automations or communications.
2.3. Flagged as “at-risk” or “churn” by CRM automation scoring.
2.4. Negative survey/feedback score not followed by return.
2.5. Account flagged by automated POS inactivity report.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automate win-back message via Twilio Programmable Messaging API; configure trigger via webhook on CRM inactivity event.
3.2. SendGrid
• Feature/Setting: Send automated promo emails using SendGrid Marketing Campaigns API; configure automation triggered by tagging lost contacts.
3.3. HubSpot
• Feature/Setting: Automate customer workflow with “Re-engagement Workflow” in HubSpot; set CRM property criteria for lost customers to trigger campaign.
3.4. Salesforce Marketing Cloud
• Feature/Setting: Automate journey with Email Studio’s automation; set segment on customer lethargy and queue win-back journey.
3.5. Mailchimp
• Feature/Setting: Automate abandoned/lapsed customer sequence using Customer Journey Builder; set inactivity period as entry trigger.
3.6. Klaviyo
• Feature/Setting: Automate win-back flow using segment-triggered Flows targeting ‘Lost Grill Diners’ tag.
3.7. Intercom
• Feature/Setting: Automate chat or email messages via customer inactivity rules and custom tags.
3.8. ActiveCampaign
• Feature/Setting: Automates using automations configured for specific inactivity tags and win-back email sequences.
3.9. WhatsApp Business API
• Feature/Setting: Send automated win-back messages by integrating CRM triggers.
3.10. Facebook Ads via Meta API
• Feature/Setting: Automate custom audience ads targeting lost customers synced from CRM via automated workflows.
3.11. Google Ads (Customer Match)
• Feature/Setting: Automate uploading lost customer segments for win-back ad campaigns.
3.12. Pabbly Connect
• Feature/Setting: Automates cross-platform triggers to send lapsed customer win-back SMS or email.
3.13. Zapier
• Feature/Setting: Automates customer journey by connecting POS/CRM inactivity events to email, SMS, or CRM update actions.
3.14. Microsoft Power Automate
• Feature/Setting: Automates CRM monitoring and triggers Teams, Outlook, or SMS notifications for the win-back process.
3.15. Constant Contact
• Feature/Setting: Automate segmentation and periodic win-back email campaigns to flagged contacts.
3.16. Zendesk
• Feature/Setting: Automates follow-up tickets or email reminders for lost customer relationships to the support team.
3.17. LoyaltyLion
• Feature/Setting: Automates win-back accountability by awarding/triggering loyalty points for reactivation via integrations.
3.18. Shopify Email
• Feature/Setting: Automates sending win-back campaigns to grill food orderers flagged as inactive.
3.19. Braze
• Feature/Setting: Automate multichannel (SMS, push, email) campaigns, configuring triggers from inactivity/customer score.
3.20. Airship
• Feature/Setting: Automates push notifications for win-back to diners based on app inactivity rules.
3.21. Segment
• Feature/Setting: Automate audience creation and update CRM/marketing automator triggers for lost customer segments.
3.22. Marketo
• Feature/Setting: Automates engagement programs with triggers on customer inactivity detected from POS or loyalty data.
3.23. Slack (via Webhooks)
• Feature/Setting: Automate internal notifications for team to take win-back actions when customer is lost.

Benefits

4.1. Automate re-engagement for lost customers, reducing manual intervention and ensuring consistency.
4.2. Automatedly increases restaurant revenue by winning back customers through targeted incentives and outreach flows.
4.3. Amplifies automation of customer loyalty by using multi-channel digital automator touchpoints.
4.4. Frees staff from repetitive reactivation outreach via automation, focusing on higher-value engagement efforts.
4.5. Data-led, automatable segmentation automates optimization of campaign timing, context, and personalization, improving ROI.