Personalized recommendation emails based on past orders

Purpose

1.1. Automate the sending of personalized recommendation emails to Spanish Grill restaurant patrons, leveraging past order history to drive engagement, upsell complementary dishes, and maximize loyalty program effectiveness.
1.2. Automatedly segment customers by order frequency, cuisine preference, and seasonal trends to customize and automate offer delivery.
1.3. Enhance retention by automating repeat visit incentives, based on automated triggers tied to last purchase behavior, abandoned carts, or product affinity.

Trigger Conditions

2.1. Automation activates when a customer places an order online or via POS system.
2.2. Automated trigger upon entry of new customer email into CRM or loyalty program.
2.3. Automatedly triggers when a threshold (e.g., 30 days since last purchase) is reached.
2.4. Promotion automation when similar menu items become available or limited-time Spanish Grill offers launch.

Platform Variants

3.1. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; automate emails personalized with AMPscript using past order data.
3.2. Mailchimp
• Feature/Setting: Customer Journeys + API; automates recommendations via merge tags from order history.
3.3. HubSpot
• Feature/Setting: Workflows; automation based on contact’s last deal/order date and custom tokens.
3.4. Klaviyo
• Feature/Setting: Flows automation; triggers based on order metric API, personalized dynamic content.
3.5. SendGrid
• Feature/Setting: Marketing Campaigns + Dynamic Templates; automate triggered sends with order data.
3.6. ActiveCampaign
• Feature/Setting: Automations; integrates eCommerce data for automated recommendations.
3.7. Oracle Eloqua
• Feature/Setting: Segmentation + Program Canvas; automate outreach based on behavioral scoring.
3.8. Iterable
• Feature/Setting: Workflow Studio; automates using event triggers, deep linking for menu items.
3.9. Braze
• Feature/Setting: Canvas Flows, Connected Content; automates recommendations sourced via API.
3.10. Constant Contact
• Feature/Setting: Email Automation + Custom Contact Triggers; automates based on recent orders.
3.11. Zoho Campaigns
• Feature/Setting: Autoresponders + Dynamic Content; automate recommendations using segments.
3.12. Shopify Email
• Feature/Setting: Automated email workflows; uses Shopify's order API.
3.13. Drip
• Feature/Setting: Workflow rules and eCommerce triggers; automate content blocks per order.
3.14. Omnisend
• Feature/Setting: Automation workflow; order-based split conditions and product recommendation blocks.
3.15. Moosend
• Feature/Setting: Automation Recipes; triggers from integrated store’s purchase events.
3.16. Customer.io
• Feature/Setting: Event-triggered Campaigns; recommendations automate via API enrichment.
3.17. Marketo
• Feature/Setting: Smart Campaigns; automate with tokens from custom object order data.
3.18. Campaign Monitor
• Feature/Setting: Automated journeys; dynamic content and custom segments for orders.
3.19. Exponea (Bloomreach)
• Feature/Setting: Scenario Automation; real-time personalized product blocks.
3.20. Sendinblue (Brevo)
• Feature/Setting: Automation workflows; automates campaigns tied to eCommerce plugins.

Benefits

4.1. Automates personalized touchpoints, increasing email engagement and conversion rates.
4.2. Automation reduces manual effort for campaign segmentation, saving time for Spanish Grill marketers.
4.3. Automated recommendations improve upselling and cross-selling, boosting average transaction value.
4.4. Loyalty automation drives retention via timely, relevant communication, building long-term customer value.
4.5. Automating these processes ensures consistency and reliability across all customer touchpoints, enhancing the guest experience and solidifying the brand's position within the Food & Beverage – Restaurant sector.