Triggered offers for lapsed customers

Purpose

1.1. Automate the detection and targeting of lapsed gyro restaurant customers to re-engage them using offers, maximizing retention and lifetime value.
1.2. Automate identification of customers inactive for a defined period; send personalized discounts or promotions automatedly to encourage repeat purchases.
1.3. Automator tracks behavioral data across online ordering and POS, activating automatable campaigns to regain lost diner interest, all with minimal manual intervention.

Trigger Conditions

2.1. Customers who haven't made a purchase in 30+ days (configurable).
2.2. Triggered by inactivity in CRM, loyalty, POS, or online ordering data sources, automatedly checked daily.
2.3. Trigger can also automate when customer ignores prior automated marketing communications.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automate SMS using programmable messaging API; configure webhook for inactivity detection triggers; sample endpoint POST /Messages with dynamic personalized offer.
3.2. SendGrid
• Feature/Setting: Automate email with the Marketing Campaigns API; create dynamic segments for "lapsed" users; use Automation Triggers on inactivity criteria.
3.3. Mailchimp
• Feature/Setting: Automate journey with Customer Journey Builder; trigger "Last Ordered 30 Days Ago" segment to send automatedly crafted offers.
3.4. HubSpot
• Feature/Setting: Configure workflow automation; set trigger on last purchase property, automate campaign email with special offer.
3.5. ActiveCampaign
• Feature/Setting: Automator for "lapsed contact" tagging; automate email sequence with discount code.
3.6. Zapier
• Feature/Setting: Use Zaps to detect lapsed CRM events and automate Email/SMS via integrations.
3.7. Klaviyo
• Feature/Setting: Automate flows; trigger on inactivity-based segment; automated conditional discounts.
3.8. Salesforce Marketing Cloud
• Feature/Setting: Use Journey Builder; trigger via Data Extension for lapsed contacts; automate outbound omnichannel offers.
3.9. Zoho CRM
• Feature/Setting: Configure workflow rules on customer inactivity field; automatedly send re-engagement emails/SMS.
3.10. Drip
• Feature/Setting: Triggered workflow for customers tagged 'inactive'; automate offer delivery via Email/SMS API.
3.11. Braze
• Feature/Setting: Automated Campaigns; trigger via inactivity filter; use API for personalized offer distribution.
3.12. Freshmarketer
• Feature/Setting: Automate journeys based on contact inactivity; configure push notification offer for lapsed diners.
3.13. Pipedrive
• Feature/Setting: Workflow automator detects inactive deals/contacts; triggers re-engagement activity (email/SMS).
3.14. Intercom
• Feature/Setting: Automated message triggered by custom inactivity attribute; send personalized promo code.
3.15. Facebook Messenger (Meta API)
• Feature/Setting: Messenger bot automation; trigger via webhook for last order timestamp, automate offer push.
3.16. Google Ads Customer Match
• Feature/Setting: Upload lapsed customer list via API; automate targeted ad offers for re-engagement.
3.17. Shopify Plus
• Feature/Setting: Shopify Flow App automates "last_purchase_date" criterion for offer email/SMS.
3.18. LoyaltyLion
• Feature/Setting: Automated loyalty rule for inactivity; send reward/offer via integration triggers.
3.19. Square Marketing
• Feature/Setting: Automate segmenting of lapsed customers from POS; automated send of limited-time offers.
3.20. Constant Contact
• Feature/Setting: Triggered email campaigns for customers with no recent activity; automate scheduling and content.
3.21. WhatsApp Business API
• Feature/Setting: Automate messaging workflow for re-engagement; webhook triggers automated offer notifications.
3.22. MoEngage
• Feature/Setting: Automate event-triggered campaigns; configure journey for automating inactivity-based offers.
3.23. Omnisend
• Feature/Setting: Automated workflow for "lapsed user"; drag-and-drop email/SMS configuration for re-offers.

Benefits

4.1. Automatedly re-active lapsed customers, increasing revenue and customer loyalty.
4.2. Automation reduces manual outreach, improving operational efficiency and scalability for multiple restaurant locations.
4.3. Automates personalized, multi-channel offers based on behavioral data, increasing conversion rates.
4.4. Minimizes customer churn and maximizes ROI of re-engagement campaigns through consistent automation.
4.5. Data-driven automator optimizes marketing timing and content, enhancing brand reputation automatedly.