Automated workshop/class invitation based on previous purchases

Purpose

1.1. Initiate personalized workshop/class invitations to customers based on their previous acrylic supply purchases, increasing re-engagement and sales.
1.2. Automatically analyze purchase history, segment users, and deliver timely, targeted invitations via multiple communication channels.
1.3. Reduce manual marketing efforts, improve event turnout, and leverage customer data for crafting relevant outreach at optimal times.

Trigger Conditions

2.1. Customer completes a purchase in a product category tagged as relevant for up-sell or education (e.g., acrylic paints, beginner kits).
2.2. Receipt of specific product or bundle acts as trigger event for invitation workflow.
2.3. Past participation in similar event triggers targeted invitation for advanced sessions.
2.4. Customer inactivity threshold (e.g., no purchases in 90 days) triggers re-engagement invitation.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: SMS send API; configure message body with event link, set trigger to purchase event webhook.

3.2. SendGrid
• Feature/Setting: Transactional Email API; use dynamic templates, trigger email on product purchase in designated categories.

3.3. Mailchimp
• Feature/Setting: Automated customer journey; segment users by product tags, trigger campaign on new qualifying purchase.

3.4. Constant Contact
• Feature/Setting: Event Registration Tool + Automated email series; configure registration landing page link in automated marketing email triggered on purchase.

3.5. HubSpot
• Feature/Setting: Workflow Automation; use e-commerce integration to detect purchase and send personalized invite via email or SMS module.

3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; trigger journey based on product purchase data from synced commerce cloud.

3.7. ActiveCampaign
• Feature/Setting: Automation builder; trigger automation with tag addition from webhook on qualifying item purchase.

3.8. Zapier
• Feature/Setting: Multi-app workflow; connect e-commerce purchase record to event platform and email/SMS sender, map customer data as variables.

3.9. Klaviyo
• Feature/Setting: Flow Automation; use purchase event triggers, segment by product, insert event invitation template.

3.10. Google Sheets
• Feature/Setting: App Script webhook; append purchase entry, trigger invite generation via integration with email sender.

3.11. Shopify Flow
• Feature/Setting: Custom workflow; after item purchased, action sends invite email template using integrated campaigns or external service.

3.12. WooCommerce
• Feature/Setting: Webhook/REST API; configure when relevant item purchased, push data to automation system for invite dispatch.

3.13. Outlook (Microsoft Power Automate)
• Feature/Setting: Automated emails; flow triggered from new sale in e-commerce system, custom message templates.

3.14. Eventbrite
• Feature/Setting: API registration link; generate unique invite URLs, manage RSVP tracking connected to automation trigger.

3.15. Calendly
• Feature/Setting: Personalized booking links sent post-purchase via email automation or SMS workflow.

3.16. Slack
• Feature/Setting: Incoming webhooks; send internal alerts to staff or group chats when customers qualify for invitation.

3.17. Pipedrive
• Feature/Setting: Activity/Deal automation; trigger invitation email or task by stage/move triggered by qualifying deal.

3.18. Typeform
• Feature/Setting: Automated survey/form invitation upon purchase; link embedded in email/SMS/message workflow.

3.19. Intercom
• Feature/Setting: Behavioral message triggers; send chat or email invitation after purchase via event-based messaging.

3.20. Marketo
• Feature/Setting: Smart list segmentation and automated campaign; trigger message sequence based on purchase activity.

3.21. Facebook Messenger API
• Feature/Setting: Automated invite message via bot; triggers on purchase event, includes RSVP button.

3.22. WhatsApp Business API
• Feature/Setting: Automated outbound message with invitation and class registration link, triggered by product order event.

Benefits

4.1. Saves manual labor for staff by automating repetitive engagement tasks.
4.2. Increases class/workshop attendance through timely, relevant, personalized outreach.
4.3. Harnesses purchase data for intelligent targeting and improved customer experience.
4.4. Strengthens customer loyalty, cross-sell, and up-sell potential.
4.5. Ensures multi-channel presence for wider customer reach and diversified communication.