Re-engagement campaigns for inactive customers

Purpose

1.1. Automatically identify inactive acrylic supply customers and deliver targeted marketing content via multiple channels, aiming to re-engage, retain, and reignite interest in art products and exclusive offers—creating measurable uplift in customer lifetime value and shop loyalty.

Trigger Conditions

2.1. Customer has not made a purchase in 60+ days.
2.2. Customer has not opened marketing emails in last 45 days.
2.3. No website visits from a known user in past 30 days.
2.4. Low customer interaction score across communication channels.
2.5. Abandonment of cart with high-value acrylic products.

Platform Variants

3.1. Mailchimp
• Feature: Customer Journey Builder
• Setting: "Has not purchased in 60 days" triggers “Re-engagement Email Sequence” via Automation Workflow API.

3.2. ActiveCampaign
• Feature: Automations
• Setting: “Engagement Tag Removed” automates a targeted campaign using POST /api/3/contacts endpoint.

3.3. Twilio (SMS)
• Feature: Messaging Service
• Setting: Use Messages API endpoint to send SMS re-engagement to unresponsive customers.

3.4. Segment
• Feature: Audience Trigger
• Setting: “Inactive Customers” segment activates webhook POST to marketing flow when inactivity rule matches.

3.5. HubSpot
• Feature: Workflow Automation
• Setting: “Became Inactive Customer” trigger launches delayed email and follow-up workflow via Workflows API.

3.6. Klaviyo
• Feature: Flows
• Setting: “No purchase in X days” metric triggers flow using POST /api/v1/flows/activate.

3.7. Salesforce Marketing Cloud
• Feature: Journey Builder
• Setting: Audience segment “inactive” starts Journey via /contacts/v1/contactKey API call.

3.8. SendGrid
• Feature: Marketing Automation
• Setting: Use Automations API to send personalized re-engagement message to specific contacts.

3.9. Zendesk
• Feature: Triggers
• Setting: Custom ticket trigger sends outbound reactivation email using the Send Notification action.

3.10. Intercom
• Feature: Series
• Setting: Inactivity triggers Automatic Messenger/SMS Campaign via POST /conversations API.

3.11. Shopify
• Feature: Flow
• Setting: Inactivity-based trigger automates re-engagement email using Shopify Flow app and Admin API.

3.12. Brevo (formerly SendinBlue)
• Feature: Automation
• Setting: “No activity in X days” triggers an email via /v3/smtp/email endpoint.

3.13. Omnisend
• Feature: Automation Workflows
• Setting: Segment-based inactivity fires workflow using Omnisend API to engage users.

3.14. Drip
• Feature: Workflows
• Setting: Triggered by “inactive subscriber” filter, starts automation via Drip API.

3.15. Pipedrive
• Feature: Automations
• Setting: Deal stage inactivity initiates email campaign using POST /mailbox/mailThread API.

3.16. Zoho CRM
• Feature: Workflow Rules
• Setting: Inactive Contact filter sends update email with /crm/v2/Contacts API.

3.17. Customer.io
• Feature: Campaigns
• Setting: Matching inactivity triggers campaign via Customer.io API /campaigns/trigger.

3.18. Constant Contact
• Feature: Email Automation
• Setting: Use Segments + Automation API for “no engagement” contacts for targeted sends.

3.19. Viber Business Messages
• Feature: Messaging API
• Setting: POST /pa/send_message for re-engagement text to identified segment.

3.20. Facebook Messenger
• Feature: Messenger Platform
• Setting: Use Send API to deliver targeted reacquisition message to user profile.

Benefits

4.1. Recaptures lost sales with minimal manual intervention.
4.2. Boosts customer retention and acrylic store advocacy.
4.3. Automates multi-channel touchpoints, ensuring message visibility.
4.4. Increases engagement with tailored offers for arts & crafts enthusiasts.
4.5. Provides measurable ROI via reactivation and repeat order metrics.