Segmented promotional campaign scheduling and dispatch

**Purpose**

1.1. Automate end-to-end scheduling and delivery of promotional campaigns tailored for segmented customer groups in an acrylic supplies retail environment.
1.2. Deliver timely marketing (SMS, email, ads, notifications) to drive re-engagement, upsells, seasonal promos, inventory clearance, and event announcements.
1.3. Utilize customer data to personalize offers, optimize timing, and improve campaign ROI.

**Trigger Conditions**

2.1. Customer joins new segment (e.g., recent buyers, lapsed customers, bulk purchasers).
2.2. Scheduled dates (e.g., product launch, holidays, local art fairs).
2.3. Stock changes (e.g., clearance, new arrivals).
2.4. Customer engagement dips (e.g., inactivity for X days).
2.5. Manual override by marketing manager for flash sales.

**Platform Variants**

3.1. Twilio SMS
• Feature/Setting: Programmable Messaging API, use “Send SMS” with campaign template bound to segment variable(s).
• Example: Set schedule via Twilio Studio flow with webhook from CRM.

3.2. SendGrid
• Feature/Setting: Marketing Campaigns API, triggered transactional/marketing emails using segment lists.
• Example: Configure dynamic template; trigger via API POST on campaign schedule.

3.3. Mailchimp
• Feature/Setting: Campaign Scheduler in Automated Journeys, select segment and set send window.
• Example: Use “Scheduled Email” by selecting customer tag or custom property.

3.4. ActiveCampaign
• Feature/Setting: Automation builder with trigger “Enters List/Segment”, send email/SMS actions.
• Example: Set “Wait” timer for scheduled send, personalized by tag.

3.5. Klaviyo
• Feature/Setting: Flow trigger “Segment Membership”, apply message branch for promotion type.
• Example: Set event-triggered sequence for new arrivals to VIPs.

3.6. Constant Contact
• Feature/Setting: Email Scheduler with “Contact List” filter, specify campaign window.
• Example: Use advanced search to save segment, schedule send.

3.7. HubSpot
• Feature/Setting: Marketing Email tool, configure “Send to List” with time-based automation.
• Example: Workflow trigger based on last purchase date.

3.8. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder, entry event set to segment or data attribute change.
• Example: Trigger send schedule based on campaign table and customer segment.

3.9. Braze
• Feature/Setting: Segment-triggered Campaign, with “Delivery Control” scheduling.
• Example: Use API to add users to segment and schedule message action.

3.10. MoEngage
• Feature/Setting: Smart Trigger Campaign, scheduled to go live for specific segment.
• Example: Configuration through Segment Filters and campaign calendar.

3.11. Customer.io
• Feature/Setting: Segment-triggered campaign workflow, “Send Email/SMS” action.
• Example: API call to trigger send based on attribute (e.g., purchase frequency).

3.12. Intercom
• Feature/Setting: Automated Messages, Schedule by Segment (“People” filter).
• Example: Trigger campaign start on segment entry.

3.13. Omnisend
• Feature/Setting: Workflow automation, Segment trigger, “Delay” component for scheduling.
• Example: Use conditional splits tied to customer behavior.

3.14. Iterable
• Feature/Setting: Workflow Studio, entry trigger “List/Segment join.”
• Example: Scheduled Message Send node.

3.15. SMSBump
• Feature/Setting: Automation Scheduler, “Segment” target, SMS template by event.
• Example: Configure personalized offer for abandoned cart segment.

3.16. Drip
• Feature/Setting: Campaign trigger “Tag Applied”, add delay for send time.
• Example: Configure sequence for loyalty customers.

3.17. Pardot (Account Engagement)
• Feature/Setting: Engagement Programs, Segment Entry Rule, Send Email on schedule.
• Example: Program node for special offer flow.

3.18. Mailjet
• Feature/Setting: Marketing Automation, “Contact Property trigger”, scheduled event send.
• Example: Set up scenario for new users.

3.19. Remarkety
• Feature/Setting: Marketing Automation, use “Segmented Campaign” with date-based scheduling.
• Example: Load past-purchasers segment for holiday campaign.

3.20. Freshmarketer
• Feature/Setting: Journey Builder, “Segment condition”, message scheduling per time zone.
• Example: Add delay node for event-specific dispatch.

**Benefits**

4.1. Saves manual admin by automating routine scheduling and segmentation.
4.2. Maximizes engagement through data-driven targeting and optimal timing.
4.3. Increases conversion by sending relevant offers to the right groups.
4.4. Reduces campaign errors by eliminating manual selection and timing.
4.5. Enables fast response to market changes, customer behavior, and inventory status.