Customer Engagement & Marketing AutomationPurpose
1.2. Foster brand engagement, introduce product usage tips, provide exclusive offers, and build trust with new customers.
1.3. Gather feedback to improve onboarding and encourage repeat purchases for acrylic supplies in the arts & crafts industry.
1.4. Automate delivery timing—first email instantly, subsequent emails through set intervals to maximize engagement and retention.
1.5. Reduce manual follow-up, ensure every new customer receives branded, timely communications tailored to their purchase/value segment.
Trigger Conditions
2.2. New user account/sign-up via e-commerce site or marketing form.
2.3. Subscription to newsletter related to acrylic supplies.
2.4. API callback or webhook event for 'new customer' creation in CRM/Storefront.
2.5. Import of customer batch lists via CSV/upload action to marketing platform.
Platform Variants
3.1. Mailchimp
• Feature/Setting: Automated customer journey; configure trigger as “signup” or “purchase completed”; select pre-built “Welcome Series” automation.
3.2. Klaviyo
• Feature/Setting: Flows > Create Flow > Trigger: “Placed Order”; add email sequence steps with time delays, segment by type of acrylic purchase.
3.3. SendGrid
• Feature/Setting: Marketing Automation > Single Sends > Automated Triggers; configure “Signup Event” API endpoint, add multi-step email series.
3.4. ActiveCampaign
• Feature/Setting: Automations > Start Trigger: “Tags new contact (customer)”; add sequence of “Send Email” actions with custom intervals.
3.5. HubSpot
• Feature/Setting: Workflows > Enrollment Trigger: “Form Submitted” or “Deal Won”; build multi-step “Email Sequence” targeted to acrylic buyers.
3.6. Zoho Campaigns
• Feature/Setting: Automation > Autoresponders > Signup/Smart Series; configure custom welcome email chain tied to “List Add” or purchase event.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder > Trigger: Data Extension entry (new customer); drag “Send Email” nodes for campaign sequence.
3.8. Brevo (formerly Sendinblue)
• Feature/Setting: Automation > Create Workflow > Trigger: “Contact added to list”; set multi-tiered email sends with delays.
3.9. Constant Contact
• Feature/Setting: Automated Email Series; trigger “New Contact Added”, configure “Welcome” series with customizable intervals and content.
3.10. Drip
• Feature/Setting: Workflows > Trigger: “Subscribes to email list”; add series of “Send a one-off email” steps with customer-specific logic.
3.11. MailerLite
• Feature/Setting: Automation > New Workflow > Start Trigger: “Subscribes to group”; add “Email” and “Delay” modules.
3.12. Customer.io
• Feature/Setting: Campaigns > Triggered; set entry as “Customer Created” via API, schedule series of emails in workflow builder.
3.13. Omnisend
• Feature/Setting: Automation > Create Workflow > Trigger: “Signup or Purchase”; structure custom welcome email paths per purchase type.
3.14. Moosend
• Feature/Setting: Automation > Trigger: “Subscribes to List”; add stepwise emails with drag-and-drop editor and delays.
3.15. GetResponse
• Feature/Setting: Marketing Automation > Build Workflow > Trigger: “Subscribe via Signup Form”; add “Send Message” and “Wait” steps.
3.16. Benchmark Email
• Feature/Setting: Automation Pro > “Trigger: Joins List”; queues a welcome email series on customer entry.
3.17. Elastic Email
• Feature/Setting: Email Delivery API > Event Trigger: “Account Created”; configure HTTP API to launch template-based series.
3.18. Intercom
• Feature/Setting: Series Automation > Entry Trigger: “Signs up” or “Makes first purchase”; configure automated email messages with delays.
3.19. Microsoft Dynamics 365 Marketing
• Feature/Setting: Customer Journeys > Trigger: “Contact creation” or “Purchase”; configure “Send Email” tile chain.
3.20. Pardot (Marketing Cloud Account Engagement)
• Feature/Setting: Engagement Studio > Trigger: “List Added”; configure action steps for welcome email journey and timing.
3.21. Freshworks CRM (Freshmarketer)
• Feature/Setting: Journeys > Entry Trigger: “Contact Created”; add “Send Email” steps customized for new acrylic supply customers.
3.22. Adobe Campaign
• Feature/Setting: Workflow > Trigger: “Profile Creation” or transaction; schedule series of email deliveries for onboarding.
3.23. GMass
• Feature/Setting: Sequences > Trigger: “Added to Google Sheet” or Gmail label; set multi-step welcome emails.
3.24. MoEngage
• Feature/Setting: Flows > Entry Event: “Sign up” or “First Order”; build multi-touch email onboarding.
Benefits
4.2. Reduces manual outreach for acrylic store teams, saving operational time.
4.3. Automates segmentation and personalization, enhancing customer experience.
4.4. Drives early feedback collection for product/service improvement.
4.5. Boosts conversion of first-time buyers into loyal customers, increasing overall revenue.