Abandoned cart recovery emails for online purchases

Purpose

1.1 Recover potentially lost sales by automatically emailing customers who added items to their cart but did not complete purchase.
1.2 Enhance customer engagement, remind prospects of desired items, and provide incentives (discounts or offers) to complete checkout.
1.3 Support personalized messaging tied to pet preferences, scheduled visits, or in-café experiences for pet-friendly cafés.
1.4 Reduce cart abandonment rates, gather feedback, and nurture prospects for future marketing.

Trigger Conditions

2.1 Customer logs in or enters email at cart, adds products, and leaves site without checkout.
2.2 Defined time lapse (e.g., 30 minutes, 1 hour, 24 hours) since abandoned cart event.
2.3 No checkout confirmation event received in order database or through webhook/API call.
2.4 Optional: Multiple reminders or escalating offers after initial abandonment.

Platform Variants

3.1 Mailchimp
• Automation: Customer Journey Builder; Trigger: “Cart Abandonment”; configure delay and email template.
3.2 Klaviyo
• Flow: Abandoned Cart Flow; Trigger: API or Shopify integration; Configure dynamic product blocks and timed sequence.
3.3 Salesforce Marketing Cloud
• Journey Builder: Entry Event “Cart Abandoned”; API Event Source; personalize messaging using AMPscript.
3.4 ActiveCampaign
• Automation: “Abandons Cart” Trigger; set segment, delay, and personalized follow-up campaigns.
3.5 HubSpot Marketing Hub
• Workflow Trigger: “Began checkout but didn’t purchase”; connect eCommerce API; set delay and personalize content.
3.6 Omnisend
• Workflow: “Cart Abandonment”; Shopify/Magento/Custom Trigger; Enable SMS+Email combo, include discount codes.
3.7 Sendinblue (Brevo)
• Automation: eCommerce trigger “Abandoned Cart”; send campaign using personalization attributes.
3.8 Drip
• Workflow: “Cart Abandonment” automation, start via JavaScript snippet or native integrations; personalize subject/content.
3.9 Moosend
• Automation: “Abandoned Cart”; attach reminders, inject cart content dynamically, adjust sending frequency.
3.10 GetResponse
• Automation Builder: “Cart Abandoned” from shop integration; set multi-stage reminders with coupon inclusion.
3.11 MailerLite
• Automation: eCommerce integration “Abandonment event”; setup sequence, dynamic placeholders for pet information.
3.12 Remarkety
• Automation: “Cart Recovery” sequence; trigger via eCommerce connector, schedule drips with pet café offers.
3.13 Dotdigital
• Program Builder: Entry “Abandoned Basket” from store feed, split emails by pet type or past behavior.
3.14 Shopify Flow
• Workflow: “Trigger when checkout is abandoned”; link to notification/send email via apps compatible with pet vertical.
3.15 Magento (Adobe Commerce)
• Cart Abandonment Email: native module or third-party; schedule and segment by animal product type.
3.16 WooCommerce
• Extension: AutomateWoo or WooCommerce Follow Ups; trigger based on unpurchased cart after X mins/hours.
3.17 Gorgias
• Abandoned Cart Macros/Flows; use API trigger, send multi-channel (email/SMS) offer with pet-service tie-in.
3.18 WebEngage
• Journey Designer: “Cart Abandonment” entry trigger; send automated, personalized engagement messages.
3.19 Iterable
• Workflow: Event trigger “Cart Abandon”; configure sequence, schedule, and channel (email/push/SMS).
3.20 Oracle Responsys
• Program: “Abandon Cart Event” trigger via API, include pet-café contextual Offers, schedule follow-up logic.

Benefits

4.1 Boost recovered sales and sessions from previously abandoned carts.
4.2 Improve customer loyalty with timely, personalized follow-ups that reference café’s pet-friendly environment.
4.3 Lower operational workload versus manual outreach, auto-segment customers for future campaigns.
4.4 Gain insights into abandonment reasons and iterate marketing strategies effectively.