Automated email and SMS campaigns for promotions and events

Purpose

1.1. Deliver personalized promotions, event invites, loyalty updates, and pet-themed announcements via email and SMS to boost customer engagement, drive repeat visits, and increase awareness for animal cafes.
1.2. Automate scheduled and trigger-based campaigns (e.g., new menu items, animal meetups, birthday discounts) tailored by preferences, visit history, and engagement patterns.
1.3. Segment customer base to ensure relevant, timely, and consistent messaging across email and mobile channels, reducing manual effort and ensuring omnichannel reach.

Trigger Conditions

2.1. New customer registration (email/SMS opt-in).
2.2. Upcoming café events (scheduled promotion).
2.3. Repeat visit milestones (loyalty triggers).
2.4. Customer birthdays or pet adoption anniversaries.
2.5. Inactivity for preset periods (re-engagement).
2.6. New product or service releases.
2.7. Seasonal/holiday promotions or limited-time offers.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Messaging API — send programmed SMS alerts (use `Messages.create()` with dynamic recipient and body fields).
3.2. SendGrid
• Feature/Setting: Mail Send API — automate email blasts (configure templates in `v3/mail/send`).
3.3. Mailchimp
• Feature/Setting: Automated Customer Journeys — set up segmentation and triggers in “Customer Journeys” module.
3.4. ActiveCampaign
• Feature/Setting: Automations (Triggers/Actions) — map event or API-based triggers to “Send Email” or “Send SMS” actions.
3.5. Klaviyo
• Feature/Setting: Flows — create SMS/email flows with event triggers (e.g., customer tags).
3.6. HubSpot
• Feature/Setting: Workflow Automation — “Send email/SMS” actions linked to CRM events.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder — configure event-based triggers for customer journeys; Email Studio for bulk sends.
3.8. Constant Contact
• Feature/Setting: Automated Email Campaigns — design and schedule campaigns via event-driven triggers.
3.9. Omnisend
• Feature/Setting: Workflow automation module — drag-and-drop events to “Send SMS/Email.”
3.10. MoEngage
• Feature/Setting: Smart Triggers — contextual triggers mapped to “Push SMS” or “Email” nodes.
3.11. Brevo (ex-Sendinblue)
• Feature/Setting: Marketing Automation — event workflows for scheduled or action-based email/SMS.
3.12. MessageBird
• Feature/Setting: Flow Builder — connect promo/event triggers to “Send SMS” and “Send Email” apps.
3.13. Zoho Campaigns
• Feature/Setting: Workflow Rules — set auto-send email/SMS based on customer criteria.
3.14. SMSAPI
• Feature/Setting: API endpoint `/sms.do` — integrate to send scheduled, automatic SMS for events/promos.
3.15. Plivo
• Feature/Setting: Messaging API — use POST `/v1/Account/{auth_id}/Message/` for triggered SMS delivery.
3.16. Freshworks CRM
• Feature/Setting: Journey Automation — email/SMS “Action blocks” triggered by custom events.
3.17. Iterable
• Feature/Setting: Workflow Studio — build multi-step, trigger-based email/SMS campaigns.
3.18. SharpSpring
• Feature/Setting: Automation Builder — “Visual Workflow” for timing and trigger logic on mail/SMS.
3.19. AWeber
• Feature/Setting: Campaigns Automation — event-based autoresponders and scheduled email blasts.
3.20. Elastic Email
• Feature/Setting: Automation — configure event-driven sequences; REST API for transactional sends.
3.21. Netcore Cloud
• Feature/Setting: Journey Designer — automate multi-channel (email/SMS) outreach from rule triggers.
3.22. MessageMedia
• Feature/Setting: SMS API — auto-send event-triggered SMS using `/v1/messages` endpoint.

Benefits

4.1. Ensures consistent messaging across email/SMS, boosting event turnout and loyalty.
4.2. Personalizes outreach for animal lovers and pet owners, enhancing brand affinity.
4.3. Reduces manual campaign management workload for staff.
4.4. Supports data-driven marketing with real-time segmentation and behavioral triggers.
4.5. Captures feedback, learns customer preferences, and optimizes campaigns continuously.