Customer Engagement & Marketing AutomationPurpose
1.2. Reduce staff workload by automating repetitive queries about opening hours, pet requirements, allergen information, and loyalty program.
1.3. Enhance customer engagement by offering interactive, informative, and consistent responses across multiple digital channels.
1.4. Elevate customer experience by integrating chatbot with booking systems and newsletters for seamless information access and conversions.
Trigger Conditions
2.2. Direct message received on café’s Facebook, Instagram, or WhatsApp profile.
2.3. SMS inquiry to business phone number.
2.4. Email with specific keywords arrives in public inbox.
2.5. In-app chat initiated from mobile application.
Platform Variants
3.1. Facebook Messenger
• Feature/Setting: Messenger Platform Webhook; Configure webhooks for message-received and use Handover Protocol for human takeover.
3.2. WhatsApp Business API
• Feature/Setting: Set up webhook for text_message event and configure quick replies for FAQ options.
3.3. Instagram Messenger API
• Feature/Setting: Configure /messages endpoint with auto-reply rules and FAQ keyword listeners.
3.4. Twilio Programmable SMS
• Feature/Setting: Set Messaging Webhook to receive and reply to SMS using Twilio Studio Flows.
3.5. Zendesk Chat
• Feature/Setting: Configure Triggers and Shortcuts for automated FAQ responses on live chat widget.
3.6. Intercom
• Feature/Setting: Set Custom Bots with Answer Bot triggers for FAQ routing.
3.7. Drift
• Feature/Setting: Build Playbooks with targeted FAQs and response templates.
3.8. LiveChat
• Feature/Setting: Use ChatBot integration with Event Triggers for answering FAQs instantly.
3.9. Microsoft Bot Framework
• Feature/Setting: Configure QnA Maker; Deploy bot to Teams or web widget for customer queries.
3.10. Google Dialogflow
• Feature/Setting: Create Intents for all common FAQs; Integrate with website or social bots.
3.11. Freshchat
• Feature/Setting: Use FAQs and Bots modules; Configure auto-responses to channel-specific queries.
3.12. Slack (for internal FAQ distribution)
• Feature/Setting: Build Workflow Builder automation for custom FAQs and trigger with keywords.
3.13. Sendinblue Chat
• Feature/Setting: Use Chat Automation Scenarios for FAQ responses on website or landing page.
3.14. Landbot
• Feature/Setting: Employ Flow Builder to map user queries to preset FAQ blocks; channel via web, WhatsApp, or Messenger.
3.15. IBM Watson Assistant
• Feature/Setting: Define Dialog nodes for structured FAQ handling and connect to website or mobile app.
3.16. Crisp
• Feature/Setting: Build automated FAQ responder using Campaigns and Triggers for instant replies.
3.17. Tidio
• Feature/Setting: Create Chatbot Flows with trigger rules for specified FAQ keywords.
3.18. HubSpot Conversations
• Feature/Setting: Set up Knowledge Base bot; link FAQ articles to chatbot automatic replies.
3.19. Genesys Cloud
• Feature/Setting: Deploy Bot Flows using Genesys Dialog Engine to automate FAQ across voice and messaging.
3.20. Salesforce Einstein Bots
• Feature/Setting: Create FAQ dialogue rules and map intent to common pet-friendly café queries.
3.21. Telegram Bot API
• Feature/Setting: Use setWebhook method for incoming message triggers and programmed FAQ responses.
3.22. Viber Bot
• Feature/Setting: Use Public Accounts API and conversation_started event to present FAQ buttons.
3.23. Webflow with Chat Widget
• Feature/Setting: Embed JavaScript chat widget with pre-programmed FAQ triggers on landing pages.
Benefits
4.2. Reduces repetitive workload on human staff.
4.3. Consistent, error-free information delivery.
4.4. Multi-channel engagement increases customer retention.
4.5. Data capture enables improved marketing and personalized follow-ups.
4.6. Scalable to handle seasonal peaks without extra staffing.