Customer Engagement & Marketing AutomationPurpose
1.2. Maintain consistent brand presence and drive real-time promotional campaigns, event reminders, and pet adoption initiatives, reducing manual social media management for staff.
1.3. Integrate content planning with visual calendars, analytics tracking, approval workflows, and multi-location campaign management for chain stores.
Trigger Conditions
2.2. Event-based: Post triggered by a new pet arrival, special event, or promotion entered in POS/CRM.
2.3. Manual approval: Manager approval trigger for drafted posts before publishing.
2.4. Realtime: Automated post issued when customer reviews, tagged photos, or mentions reach preset thresholds.
Platform Variants
• Feature: "Schedule Post"
• Configuration: Use POST /1.0/posts/create with media, text, and scheduled time.
3.2. Hootsuite
• Feature: "AutoSchedule"
• Configuration: POST to /messages with publish_time and targeting parameters.
3.3. Sprout Social
• Feature: Publishing API
• Configuration: POST /messages with crafted content object and network_type.
3.4. Facebook Graph API
• Feature: /page_id/feed
• Configuration: POST with message, link, and scheduled_publish_time.
3.5. Instagram Graph API
• Feature: /media_publish
• Configuration: POST image_url or video_url and caption.
3.6. Twitter API v2
• Feature: /tweets endpoint
• Configuration: POST with text, media_ids, and (optionally) scheduled publish time.
3.7. LinkedIn API
• Feature: /ugcPosts
• Configuration: POST with author, lifecycleState=SCHEDULED, and specific timestamp.
3.8. Pinterest API
• Feature: /pins
• Configuration: POST with board_id, note, image_url, and scheduled publishing.
3.9. TikTok for Developers
• Feature: /post/publish
• Configuration: POST with video_id, caption, and schedule_time.
3.10. YouTube Data API
• Feature: /videos.insert
• Configuration: POST with video metadata and publishAt for scheduling.
3.11. Zoho Social
• Feature: Scheduled Publishing
• Configuration: Create post via /social/v1/scheduled with attachments and timings.
3.12. Salesforce Marketing Cloud
• Feature: Social Studio Publish
• Configuration: Schedule using /publish/messages/resource with asset and timing data.
3.13. Google My Business API
• Feature: /accounts/locations/posts
• Configuration: POST with summary, callToAction, and publish window.
3.14. Later
• Feature: "Auto Publish"
• Configuration: Schedule via POST /posts/add with platform, caption, and timestamp.
3.15. Planoly
• Feature: "Scheduled Post Queue"
• Configuration: Program upload with time and account via API.
3.16. Agorapulse
• Feature: /scheduled-posts
• Configuration: POST with content, images, date_time, and channel.
3.17. MeetEdgar
• Feature: "Queue Post"
• Configuration: Program content via POST with category and schedule.
3.18. Sendible
• Feature: Content Scheduling
• Configuration: Create post via API specifying profile_ids and schedule timestamp.
3.19. SocialBee
• Feature: /content_categories/schedule
• Configuration: Generate POST with category_id, content, and publishAt.
3.20. Metricool
• Feature: "Scheduled Publication"
• Configuration: API POST content with media and scheduling data.
3.21. ContentCal (now Adobe Express Content Scheduler)
• Feature: Calendar Scheduling
• Configuration: API config with content, account, and time_slot.
3.22. Crowdfire
• Feature: "Post Scheduler"
• Configuration: Submit prepared media/text with datetime via API.
Benefits
4.2. Multiplies reach by auto-publishing across diverse channels from a single source.
4.3. Reduces staff workload and minimizes posting errors.
4.4. Easily coordinates campaigns and tracks effectiveness with built-in analytics.
4.5. Facilitates rapid response to trends and audience interaction patterns.
4.6. Supports brand consistency and customer loyalty through scheduled storytelling.