Customer Engagement & Marketing AutomationPurpose
1.2. Automator detects new event addition or updates and triggers delivery of relevant communications via recipient's preferred channel (email, SMS, social, push, or chat).
1.3. Automatedly matches event characteristics (type, artist, genre, date, time) with audience segments for personalized experience and higher ROI.
1.4. Automating outreach reduces manual admin time, ensuring no customer segment misses important updates and consistently promotes new art or café happenings.
Trigger Conditions
2.2. Art-themed event schedule updated or revised.
2.3. Audience segmentation detected as active/interested in current genre, artist, or experience.
2.4. Automated prompt from cafe manager or marketing system to initiate campaign.
2.5. Prior RSVP or past event attendance indicating engagement.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: API > Message Create; automates mass SMS send with event details filtered by audience preferences.
• Sample: Configure webhook on event creation to POST to Twilio SMS API with user phone numbers from segment.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API > Single Send; automate segmented batch emails for announcements.
• Sample: Event trigger posts event block to SendGrid Single Send endpoint with dynamic template vars.
3.3. Mailchimp
• Feature/Setting: Campaigns > Audience Segmentation; automatedly dispatch curated emails to interest groups.
• Sample: Auto-sync event data to Mailchimp Audience → trigger campaign with event category filter.
3.4. Constant Contact
• Feature/Setting: Email Campaigns API > Triggered Email Sends; automation sends designed art event email to segment.
• Sample: Event insert triggers Constant Contact Email API with recipient list based on art interests.
3.5. HubSpot
• Feature/Setting: Workflows > Marketing Emails; automator triggers workflow for targeted art event emails on event intake.
• Sample: Event form submission → HubSpot workflow → segmented list email.
3.6. ActiveCampaign
• Feature/Setting: Automations > Event-based Trigger; auto-send personalized announcement based on tags/interests.
• Sample: Trigger automation when new event tagged → message segment.
3.7. Slack
• Feature/Setting: Incoming Webhooks; automatedly announce events in specific customer or member channels.
• Sample: POST event update to Slack channel selected for targeted group.
3.8. Facebook Messenger
• Feature/Setting: Messenger Platform > Send API; automating direct message campaigns to opted-in followers.
• Sample: New event triggers custom bot message to user segment.
3.9. WhatsApp Business API
• Feature/Setting: Message Templates; automator sends announcements to segmented opt-in WhatsApp subscribers.
• Sample: Trigger WhatsApp batch send with event details.
3.10. Intercom
• Feature/Setting: Messages > Custom Bots; automates proactive message to users with matching interests.
• Sample: New event triggers Message to segment from Intercom bot.
3.11. Salesforce Marketing Cloud
• Feature/Setting: Email Studio > Journey Builder; automate multi-touch announcement journey for art event segments.
• Sample: Event triggers new Journey entry for segment.
3.12. Zapier
• Feature/Setting: Multi-step Automation; automator chains event trigger to send communication across chosen channels.
• Sample: New calendar event triggers send via Mailchimp, Twilio, and Slack in sequence.
3.13. Google Calendar
• Feature/Setting: Push Notifications API; automates alerts and invites for events to subscribed segments.
• Sample: Event created triggers notification and sharing with matching users.
3.14. Eventbrite
• Feature/Setting: Event Invitations API; automation sends targeted invites to segments.
• Sample: New event on Eventbrite → auto-invite segmented list.
3.15. Hootsuite
• Feature/Setting: Auto Scheduler; automates posting event announcements to segmented social lists.
• Sample: Calendar event populates Hootsuite post for artist followers.
3.16. Klaviyo
• Feature/Setting: Flows > Triggered Campaigns; automating art event/announcement emails or SMS to lists with matching criteria.
• Sample: New event fires segment flow push.
3.17. Pabbly
• Feature/Setting: Email API; auto-send announcements on event posting.
• Sample: Event details POST to Pabbly Email API with segment logic.
3.18. Webex Teams
• Feature/Setting: Bots/Webhooks; automator posts events in relevant group spaces.
• Sample: New exhibit triggers bot post to “Art Café Members” team.
3.19. Microsoft Teams
• Feature/Setting: Incoming Webhook Connector; automates event messages to channel based on tags/interests.
• Sample: Event creation posts card to Teams segment.
3.20. Discord
• Feature/Setting: Webhooks; automate announcement posts to channel roles (segment).
• Sample: Event data triggers Discord webhook to “Event Enthusiasts” role.
3.21. MoEngage
• Feature/Setting: Push Campaigns; auto-send mobile push about events to users with matching behavior/profile.
• Sample: Event triggers push to art-themed segment.
3.22. Braze
• Feature/Setting: Campaigns > Segmented Messaging; automator sends cross-channel announcements.
• Sample: Create campaign triggered by new event for audience segment.
3.23. Iterable
• Feature/Setting: Workflow Studio; automates art event campaign creation and delivery to custom lists.
• Sample: Workflow starts when event logged, transforms for segment, sends.
Benefits
4.2. Automating multi-channel, multi-segment outreach maximizes coverage and personalized engagement.
4.3. Automation reduces staff manual effort, enabling fast, timely, and error-free announcements.
4.4. Automator enables deeper analytics on engagement, open rates, and channel effectiveness for continual improvement.
4.5. Automatedly maintains consistency in branding and message delivery, avoiding missed opportunities.