Trigger-based email marketing campaigns for promotions and events

Purpose

 1.1. Automate trigger-based email marketing campaigns to increase footfall, promote events, and boost engagement for art café customers.
 1.2. Automates personalized promotions based on customer behavior, automating event reminders, automating follow-ups, and automating feedback requests.
 1.3. Automatedly nurture customer loyalty by automating campaigns for art workshops, gallery exhibits, pop-up menus, and seasonal launches.
 1.4. Reduce manual marketing, automate segmentation, and automate timed campaign deliveries to maximize customer engagement.

Trigger Conditions

 2.1. Automate based on new customer signups to loyalty or newsletter lists.
 2.2. Automate event-triggered campaigns (e.g. art class announcement, workshop registration).
 2.3. Automate birthday, anniversary, or customer-specific event reminders.
 2.4. Automate based on customer inactivity or post-visit follow-up windows.
 2.5. Automate promotions for seasonal menu launches and limited-time offers.

Platform Variants

 3.1. Mailchimp
  • Feature/Setting: Automate via Customer Journeys & Event API; configure webhook triggers for campaign deployment.
 3.2. HubSpot
  • Feature/Setting: Automate via Workflows and Event-triggered Emails; integrate using "Contact Events" automation.
 3.3. ActiveCampaign
  • Feature/Setting: Automate with Automations tab, Event Tracking, and Segment builder; set triggers by action or tag.
 3.4. Klaviyo
  • Feature/Setting: Automated Flows & Segment-triggered Emails; configure "Metric-triggered" flow.
 3.5. Sendinblue
  • Feature/Setting: Automation workflow builder; connect via “Triggered emails” API.
 3.6. Constant Contact
  • Feature/Setting: Automation Paths; use "List-join trigger" to automate onboarding emails.
 3.7. Zoho Campaigns
  • Feature/Setting: Autoresponders; trigger by sign-ups, anniversaries, or custom events API.
 3.8. Brevo
  • Feature/Setting: Automation workflows; configure with “Transactional Email API” for event-based triggers.
 3.9. Salesforce Marketing Cloud
  • Feature/Setting: Journey Builder and Event API; automate entry events for campaign flows.
 3.10. GetResponse
  • Feature/Setting: Automation builder; configure "Conditions" for trigger-based sending.
 3.11. Moosend
  • Feature/Setting: Automation Recipes and Triggers; use event-based automator settings.
 3.12. Drip
  • Feature/Setting: Workflow automations, Event triggers; set up “Customer Visit” automations.
 3.13. Amazon SES
  • Feature/Setting: Event-driven Lambda triggers for campaign sending; automate with SES API.
 3.14. Postmark
  • Feature/Setting: Triggered Transactional Emails; configure through Servers API for events.
 3.15. AWeber
  • Feature/Setting: Campaign Automations; use "Tag-applied" triggers for sequence automation.
 3.16. Omnisend
  • Feature/Setting: Automated Workflows; configure with “Signup, Order Placed” triggers.
 3.17. Benchmark Email
  • Feature/Setting: Automation Pro; use "Trigger by List Addition" for new subscriber automations.
 3.18. Mailjet
  • Feature/Setting: Automation workflows; API triggers to send automated event emails.
 3.19. ConvertKit
  • Feature/Setting: Automation Rules; set up "Event" or "Action" triggers for campaigns.
 3.20. Infusionsoft (Keap)
  • Feature/Setting: Campaign Builder; configure “Event Automation” for behavior-based emails.

Benefits

 4.1. Automates time-consuming marketing, boosting consistency and reach.
 4.2. Automatedly targets segmented audiences, increasing personalization and engagement.
 4.3. Reduces manual intervention with automated, always-on campaigns.
 4.4. Supports scaling by automating complex campaigns across multiple touchpoints.
 4.5. Ensures timely, relevant, and automated communications for promotions and events.