Welcome series for new customers joining mailing lists

Purpose

1.1. Automate a multistep welcome series for new customers subscribing to the art-themed café mailing list.
1.2. Automated delivery of information about the café’s story, exclusive offers, menu highlights, art events, and loyalty rewards.
1.3. Automate personalized engagement, ensuring each new guest receives tailored content depending on their preferences and sign-up behavior.
1.4. Automatedly nurture leads by building customer loyalty and repeat visits through sequenced, targeted messaging.

Trigger Conditions

2.1. Automatedly trigger when a customer subscribes to the mailing list via website, in-café tablet, or social network.
2.2. Trigger on customer submission of consent form for receiving marketing emails.
2.3. Optionally automate on event like first order or app signup completion.

Platform Variants

3.1. Mailchimp
• Function: Automate “Customer Journey Builder.”
• Setting: Auto-trigger “Welcome Series” for new segment, schedule multi-email flow.
3.2. ActiveCampaign
• Function: Automate “Automation Builder.”
• Setting: “Subscribe” event automates a pre-sequenced welcome email drip.
3.3. Klaviyo
• Function: Automate “Flow Builder.”
• Setting: “List Joined” automates personalized multi-step messaging series.
3.4. SendGrid
• API: Automate using “Marketing Campaigns API.”
• Setting: Configure triggered email automation flow for new contact.
3.5. Hubspot
• Feature: Automate with “Workflows.”
• Setting: Start workflow on list entry, with automated email series.
3.6. Salesforce Marketing Cloud
• Feature: Automate “Journey Builder.”
• Setting: Automatically initiate welcome sequence on subscriber creation.
3.7. Constant Contact
• Feature: Automate with “Email Automation.”
• Setting: Welcome series triggered by sign-up form integration.
3.8. GetResponse
• Feature: Automate “Autoresponder.”
• Setting: Schedule time-based email delivery post sign-up.
3.9. Zoho Campaigns
• Feature: Automate “Workflow Automation.”
• Setting: Welcome journey triggered via API from website form.
3.10. Brevo (formerly Sendinblue)
• API: Automate via “Transactional API Webhooks.”
• Setting: Automatically send welcome emails upon contact update.
3.11. Drip
• Feature: Automate “Workflow Automation.”
• Setting: Segment new subscribers, automate welcome drip.
3.12. Omnisend
• Feature: Automate “Welcome Automation.”
• Setting: Setup series triggered by list join event.
3.13. AWeber
• Feature: Automate “Follow-up Series.”
• Setting: Schedule series to start on sign-up event.
3.14. Moosend
• Feature: Automate “Automation Workflows.”
• Setting: Trigger on email subscription for welcome drip.
3.15. MailerLite
• Feature: Automate “Automation Editor.”
• Setting: Welcome flow automation linked to form subscribe event.
3.16. SMS platforms (Twilio, Plivo)
• API: Automate “Send Message API” for SMS welcome steps.
• Setting: Trigger automated SMS after email or in parallel.
3.17. Slack
• API: Automate “Incoming Webhook” alerting staff to new joiner.
• Setting: Send internal notification message when automation fires.
3.18. Google Sheets
• API: Automate contact log via “App Script.”
• Setting: Append new sign-ups to shared sheet for tracking.
3.19. Facebook Messenger (Meta API)
• API: Automate “Send API” to welcome and inform.
• Setting: Trigger chatbot flow on Messenger opt-in.
3.20. WhatsApp (Cloud API)
• API: Automate “Message Template API.”
• Setting: Trigger WhatsApp welcome with automated follow-up sequence.

Benefits

4.1. Automatedly ensures prompt engagement with new customers.
4.2. Automates delivery of curated, relevant information and offers.
4.3. Streamlines customer onboarding, saving staff time.
4.4. Automatable segmentation drives greater campaign personalization.
4.5. Automation increases open and engagement rates, strengthening customer-art café connection.